Never knowingly paying more
Jonathan BaconShopping survey finds consumers are increasingly making ‘rational’ purchase decisions by spending more time on research.
EMI remixed for a digital age
Jonathan BaconThe past few years have been rocky for EMI but UK chief executive Andria Vidler has used her marketing skills to introduce the sound strategy of focusing on its artists.
Trend for devices moves up a gear
Jonathan BaconTablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.
Are shock tactics back?
Jonathan BaconThe Government’s return to shock tactics in its latest anti-smoking and anti-obesity advertising has sparked controversy over whether such ploys are more effective than a ‘nudge’ approach.
Fly in the face of risk: Q&A with Seth Godin
Jonathan Bacon‘America’s greatest marketer’ Seth Godin on the reasons brands should take more risks and why consumer trust, not advertising, is the goal of the smart marketer.
Brand potency lies in the power of the people
Jonathan BaconBrands including Blossom Hill, Future Publishing and CBS Outdoor are using specific communities in their research to improve marketing and products.
Battleships at the ready as stores’ toy story begins
Jonathan BaconRetailers are fighting a price war on children’s toys in the final days before Christmas as consumers demand bigger and better discount deals.
United ideas of creative minds
Jonathan BaconRather than push products at people using advertising, brands including Red Bull and Benetton are using a strategy of creating interesting content to attract attention or sponsoring causes that capture their essence.
Chinese brands take off in the West
Jonathan BaconAs eastern brands seek to carve out a niche in western markets, Marketing Week asks what companies in the West can learn from China’s rising dragons.
Cleaning up all over the world
Jonathan BaconAdam Rostom, group marketing director of Dyson, speaks to Jonathan Bacon about the new motor for growth that will drive the brand’s expansion into China.
A website that is dressed to impress
Jonathan BaconDavid Llamas, chief executive of discount luxury fashion etailer Cocosa, talks to Jonathan Bacon about the business’s revamped digital strategy.
Flying the brand flag for British Airways
Jonathan BaconFrank van der Post has been credited with turning around British Airways’ fortunes since he joined the national flag carrier as managing director of brands and customer experience in 2011. He talks to Jonathan Bacon about the brand’s ongoing strategy.
Marketing lessons from the US presidential elections
Jonathan BaconA week before the American public votes for a president, Marketing Week looks at all the political tools brands can use to make sure they outsmart their opponents.
Q&A: Catherine Salloux, Ask Italian marketing director
Jonathan BaconWhen it comes to choosing a restaurant, today’s consumers are spoilt for choice. Ask Italian marketing director Catherine Salloux explains how the brand is transforming itself to ensure it stands out in a crowded marketplace.
Why a quiet strategy can win the day
Jonathan BaconShouting loudest isn’t necessarily the best way to win customers, says Lisa Tse of creative consultancy Lisa Tse Ltd. A more refined approach is better in the long run.