What’s really hip among modern students?
Jonathan BaconThe inaugural Youth 100 list has found that students have quite mainstream tastes, preferring Innocent smoothies to Pot Noodles and are focused on value for money.
Engaging. Responding. Creating.
Jonathan BaconMike Stevens of Vision Critical explains how organisations are connecting directly with their customers through online communities
Data that can tell the consumer’s story as it unfolds in real time
Jonathan BaconTaking the London 2012 Games as the starting point, Phil Rance shows how up-to-the-minute consumer data can expose the unexpected – and the tools that can help brands respond
Customers crave more than the right price
Jonathan BaconRetailers are giving manufacturer brands a run for their money with wider ranges of own-label products but research shows that consumers’ buying decisions are rarely guided by price alone.
Google privacy dispute will concern advertisers
Jonathan BaconAnother week, another privacy dispute involving an internet corporation. This week, it’s Google in the firing line after the European Union (EU) criticised the search engine giant for its use of personal data.
Are western marketers ready for an eastern boom?
Jonathan BaconThe spending power of Chinese and Indian consumers is projected to triple by 2020. Are western brands in a position to claim their share?
Brands press play on web TV
Jonathan BaconMajor brands are adding another layer to their digital marketing strategies by teaming up with big-name film and TV stars to produce original series for the web.
Fifa goes retro for World Cup brand building
Jonathan BaconFifa is to use brand assets from previous World Cups in the run-up to 2014.
Digital add-ons give print bold face
Jonathan BaconA growing number of brands are encouraging customer loyalty by adding multiple digital layers to their content marketing strategies.
Mum’s the word
Jonathan BaconWith an increasing number of mothers using search engines to plan activities, family centric PR strategies are using a wide range of multimedia tools – such as social networks and online films – to reach tech-savvy parents. Jonathan Bacon reports.
’Tis the season to reward staff
Jonathan BaconChristmas may be more than three months away, but brands are already coming up with cost-effective strategies to reward their staff over the festive season.
Q&A: Ralph Straus, Fifa
Jonathan BaconRalph Straus, head of strategy and brand management at Fifa, tells Jonathan Bacon how the football body is leveraging its historical brand assets and breaking into new markets ahead of the 2014 World Cup.
Charity begins in-house
Jonathan BaconA growing number of international brands are using in-house charitable foundations to not only help developing nations but also promote their values and global reach.
Passion for fashion goes beyond designer brands
Jonathan BaconBrands not normally associated with catwalks and celebrity models are forming partnerships with London Fashion Week and British design talent to engage with a younger target audience.
Top of the pop-ups
Jonathan BaconThe summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.