With most major auto makers unveiling new plans for connected cars at the Consumer Electronics Show, the industry is set for unprecedented change over the next decade. But how should brands communicate the benefits of connectivity to customers?
Reports of corruption have dogged FIFA and the IAAF in recent months, so with high profile sporting events – namely the Olympics and Euro 2016 – taking place this year, what stance should sponsors take?
New research shows that convenience factors are driving consumers online but investment in customer experience could help retailers create an offering that works in all channels – including bricks and mortar.
Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion.
Starbucks, Instagram and innovative outdoor advertisers were among the big winners of 2015. We look at the marketers that enjoyed an annus mirabilis.
With the seventh instalment set to hit cinemas, brands are at pains to ensure their promotional tie-ins fit customer objectives.
Brands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.
Brands are looking to shake up traditional advertising techniques and market sectors with content marketing strategies that overturn conventions and create new business opportunities.
Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
Festival of Marketing 2015: Brands need to work with consumers to create a more “compassionate” and ethical internet according to anti-bullying campaigner Monica Lewinsky.
Mark Wright earned more than financial backing when he won The Apprentice 2014. Lord Sugar’s support of his SEO and PPC agency has helped open doors for the young entrepreneur.
Festival of Marketing 2015: The Post Office is using neuroscience principles in a bid to achieve a deeper emotional impact with its new Christmas TV advert.
The rivals are vying for market share in video with new ad services, but brands need to understand what is on offer.
We look at how to identify the right people and create the conditions for them to thrive.
The NFL is expanding its UK footprint with a deal to host American football at Tottenham Hotspur FC’s new stadium, while partnerships with Five Guys and Budweiser show it wants engagement beyond games, according to NFL UK head of marketing Sarah Swanson.