Jon Cano-Lopez, managing director Ai Data Intelligence (A Communisis plc company)

managing director Ai Data Intelligence (A Communisis plc company)

Where is the risk in marketing?

Ultimately, risk is simply a numbers game. By considering the right numbers, marketers are able to make strategic decisions that will gain support from financial directors and boards alike. For example, many marketers are in a position where they need to review budgets and potentially make reductions. However, should trimming 12 per cent off direct […]

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