Jessica Davies

Microsoft launches Xbox 360 TV hub

Jessica Davies

Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.

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Apple to launch TVs

Jessica Davies

Apple is developing a connected TV that responds to voice and motion control, according to reports. Read full article here.

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Consumers given VoD ad choice

Jessica Davies

Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content. Read full article here.

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