Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console. Read full article here. Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
Apple is developing a connected TV that responds to voice and motion control, according to reports. Read full article here.
Radio aggregation service Radioplayer is developing ways for radio stations to offer live, simultaneous video streams via connected TVs, including synchronised ads. Read the full story here.
Guardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Netflix is to bring back sitcom Arrested Development as it continues its drive into original programming. Read the full story here.
Facebook will be floated early next year, according to reports. Read the full story here.
Channel 4 is preparing to launch a new interactive, dual-screen gameshow following the success of The Million Pound Drop Live. Read the full story here.
Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content. Read full article here.
It is no longer just broadcasters creating online video content, and there are increasing opportunities for advertisers to engage consumers in the space.
Netflix has struck an exclusive content deal with UK film and TV studio Lionsgate. Read the full story here.
Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying. Read the full story here.
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley. Read full article here.
YouView has made its marketing and PR team redundant only months ahead of its pledged launch. Read the full story here.
Online advertising offers a higher short-term return on investment (ROI) and sales uplift than TV, and equals that of press and outdoor, according to GfK’s Media Efficiency Panel research. Read the full story here.