Channel 4 to launch first ads targeted by demographic
Jessica DaviesChannel 4 is planning to offer its first demographic ad targeting this autumn following the pending overhaul of its TV catch-up portal.
Channel 4 is planning to offer its first demographic ad targeting this autumn following the pending overhaul of its TV catch-up portal.
Channel 4 has launched a multi-million-pound strategy to build its understanding of and relationship with its audience and advertisers.
Oakley will kick off the second part of its You Vs social media campaign next week with new activity starring US Open champion Rory McIlroy.
BBC Worldwide has sold its magazine business to private equity firm Exponent for £121m.
Virgin Media has sold its 50% stake in UKTV to US TV company Scripps Networks Interactive for £339m.
Trinity Mirror profits fell by 65% in the first half of the year, despite a late boost from the close of the News of the World and encouraging digital growth.
The BBC will debut its new version of the iPlayer on Sony’s Playstation 3 console as part of a wider update of its TV catch-up player for web-connected TVs.
Mountain Dew Energy is considering launching its first Facebook store to give fans exclusive access to limited edition drinks.
Groupon and Foursquare have launched their first joint deals since the companies formed a tie-up last month.
The BBC and Sky have jointly secured the rights to live stream Formula 1 motor racing.
ITV is to trial micropayments for its TV catch-up player from the start of 2012.
Fosters and HTC have become latest brands to trial Channel 4’s video-on-demand ad selector tool on 4oD.
Aegis Group has bought a stake in mobile technology company Tigerspike for $11m (£6.8m) to bolster its mobile marketing services.
BBC Worldwide is to make its flagship series Doctor Who available to ’rent’ on Facebook – a first for the broadcaster.
Heinz is eyeing potential ecommerce campaigns for future tomato ketchup products, following the success of its first Facebook shop.