Jessica Davies


Channel 5’s BB Facebook tie-up signals future

Jessica Davies

Channel 5¹s decision to use Facebook as a voting platform for reality show Big Brother could kick-start a wave of similar strategies from other commercial broadcasters. All broadcasters are eyeing ways to increase their dual-screen propositions, which means boosting their presence and integration with social networks like Facebook and Twitter. The result is that shows […]

1 Comment

Motion picture marketing

Jessica Davies

Kiss goodbye to the 30-second ad/ YouTube, branded clips and click-to-buy are redefining the who, what, where, when and how of online campaigns.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now