Jessica Davies

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Channel 5’s BB Facebook tie-up signals future

Jessica Davies

Channel 5¹s decision to use Facebook as a voting platform for reality show Big Brother could kick-start a wave of similar strategies from other commercial broadcasters. All broadcasters are eyeing ways to increase their dual-screen propositions, which means boosting their presence and integration with social networks like Facebook and Twitter. The result is that shows […]

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Motion picture marketing

Jessica Davies

Kiss goodbye to the 30-second ad/ YouTube, branded clips and click-to-buy are redefining the who, what, where, when and how of online campaigns.

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