Channel 5¹s decision to use Facebook as a voting platform for reality show Big Brother could kick-start a wave of similar strategies from other commercial broadcasters. All broadcasters are eyeing ways to increase their dual-screen propositions, which means boosting their presence and integration with social networks like Facebook and Twitter. The result is that shows […]
Channel 5 is to use Facebook as a voting platform for reality show Big Brother for the first time.
Starbucks and Manning Gottlieb OMD took the Grand Prix at Marketing Week sister title new media age’s Effectiveness Awards, for Starbucks Rewards, which also won the Best Retail Campaign award.
Brands have been handed the chance to use their website domain name as a marketing tool after internet regulator ICANN approved plans to create hundreds of new monikers.
Radio audience profiler Rajar is extending its research methods to include more digital tools to more accurately measure listeners across all platforms.
Advertising group Aegis is in talks to sell its market research business Synovate to French research firm Ipsos.
Nokia has refuted speculation that it is to be bought by Microsoft, according to reports.
Dell has signed up to replace Marketing Week Engage Award 2011 Winner Bulldog as the official sponsor for the third web-only series of David Mitchell’s Soapbox.
The Government is to relaunch its Big Society project with a renewed focus on social networks and mobile to increase awareness.
FMCG giant Beiersdorf is overhauling the marketing strategy for its Nivea For Men brand, shifting focus away from traditional media to digital.
LoveFilm has partnered with The Walt Disney Company to stream films including Tron: Legacy, Armageddon and Dead Poets Society for the first time.
Audi has launched the UK’s first web-connected TV campaign to promote its A7 Sportback range.
Google is to close YouTube’s predecessor Google Videos.
Kiss goodbye to the 30-second ad/ YouTube, branded clips and click-to-buy are redefining the who, what, where, when and how of online campaigns.
The Telegraph Media Group says pre-tax profit increased 11% to £58.9m in 2010, bolstered by improvements to online and print advertising revenue.