Pernod Ricard pairs with AA for drink-driving campaign
Jessica DaviesPernod Ricard UK and the Automobile Association are launching a joint integrated campaign to tackle drink-driving.
Time Out to push digital after stake sale
Jessica DaviesListings magazine Time Out is upping its digital expansion strategy after selling a 50% stake in the company to cover debts.
YouView invites approaches from content providers
Jessica DaviesYouView, the joint venture set up to bring video-demand to television sets, has called on content providers to submit their interest in joining the platform.
ITV readies first I’m a Celebrity…online-only show
Jessica DaviesITV has launched its first online-only TV show for I’m a Celebrity…Get Me Out of Here to coincide with the new series, which starts this weekend.
Amazon posts 16% profit rise to £147m
Jessica DaviesAmazon has posted a 16% rise in income to $231m (£146.7m) for the third quarter.
Heinz works with supermarkets on digital campaign
Jessica DaviesHeinz is working with supermarket giants Asda, Morrison’s, Sainsbury’s and Tesco to promote a seven-figure, digitally led campaign for Heinz Tomato Ketchup.
Nivea to sponsor ITV’s This Morning
Jessica DaviesITV has struck a two-year multi-platform sponsorship deal with Nivea for daytime show This Morning.
BBC launches Children In Need digital campaign
Jessica DaviesThe BBC has launched a digital campaign in the run-up to Children In Need night in November.
Very to sell X Factor merchandise through ITV site
Jessica DaviesITV and FremantleMedia, producer of The X Factor, have struck a deal with online department store Very, which will see branded merchandise sold from the fashion section of the talent show’s website.
Marketers must take more risks
Jessica DaviesBrand marketers must be willing to make mistakes and take risks if they’re to fully capitalise on the opportunities of digital media, according to industry experts at the Dmexco trade show in Cologne.
ITV moves into social gaming with Corrie
Jessica DaviesBroadcaster ITV is entering the multi-million-pound social gaming market with the launch of Corrie Nation, a social networking game based on its flagship soap Coronation Street.
Five overhauls TV-on-demand platform
Jessica DaviesFive has overhauled TV-on-demand platform Demand Five as part of a major play to position itself as a destination site for catch-up TV and boost its ad inventory.
Carat reshuffles senior management team
Jessica DaviesAegis-owned media agency Carat has appointed Tracy de Groose as MD, replacing Robert Horler.
LoveFilm strikes MGM movie streaming deal
Jessica DaviesLoveFilm has upped its online movie streaming service following a deal with MGM, which will bring movies including The Graduate and Quantum of Solace to its online player.
M&S plans more commerce- enabled online video shows
Jessica DaviesMarks & Spencer is putting video at the core of its online marketing strategy following the launch of its first online TV show, fronted by Myleene Klass, last week.