Five rejoins Project Canvas
Jessica DaviesFive has confirmed its return to Project Canvas, following its recent acquisition by Richard Desmond’s Northern & Shell.
Five’s digital plans on hold
Jessica DaviesFive is yet to decide if it will make any changes to its digital strategy after new owner Richard Desmond’s management shake-up last week.
ITV Player to launch on PS3
Jessica DaviesITV is to launch its TV-on-demand service ITV player on Sony’s PlayStation3 by the end of the year.
Phones 4U sponsors sky music show
Jessica DaviesSky has struck a multi-platform sponsorship deal with Phones 4u for its new music talent show Must Be The Music.
Amazon, Tesco and M&S named most popular email marketers
Jessica DaviesAmazon, Tesco and Marks & Spencer are the most popular email marketers with consumers, according to research from the IAB and its research partner iCD.
Five brings TV to Facebook
Jessica DaviesFive is set to become the first broadcaster to show TV programmes on Facebook.
Virgin Media creates first in-house digital sales team
Jessica DaviesVirgin Media is to establish its first in-house digital ad sales team, covering its online, mobile and TV platforms.
Google denies deal to end net neutrality
Jessica DaviesGoogle has denied it’s in talks with US telecoms company Verizon over an agreement that could end internet neutrality. Speculation has been rife since The New York Times published a story yesterday stating the two compainies were “nearing an agreement that could allow Verizon to speed some online content to internet users more quickly if […]
Google drops Wave tool
Jessica DaviesGoogle has revealed it is dropping Google Wave, its cross-platform personal communication and collaboration tool, due to a lack of user take-up.
Google opens up trademark policy in UK
Jessica DaviesGoogle is changing its UK policy to allow some advertisers to use third-party trademarks in their ad copy, regardless of whether they own them or have approval from the trademark owner.
ITV to introduce pay-TV channel
Jessica DaviesITV is to unveil a pay-TV strategy to inject more cash into the business, which will include boosting its online services, according to reports.
Meek replaces Huggers as Project Canvas chairman
Jessica DaviesKip Meek is the new non-executive chariman of Project Canvas, the IPTV joint venture between the BBC, ITV, Channel 4, BT, TalkTalk and Arqiva.
Five to decide its future this week
Jessica DaviesThe fate of broadcaster Five could be decided as early as this Friday, according to reports.
Ikea picks Lida to handle UK marketing account
Jessica DaviesIkea has picked digital and direct marketing agency Lida to handle development of its family loyalty programme in the UK and Ireland.
BT uses social media to decide ending for TV ad campaign
Jessica DaviesBT is calling on the public to decide and vote online for their own ending for the storyline of its long-running Adam and Jane TV ad campaign, which airs on 17 July.