Specsavers launches Das Boot-themed viral campaign
Jessica DaviesSpecsavers has launched a viral marketing campaign that takes its theme from Wolfgang Petersen’s classic German war film Das Boot.
Specsavers has launched a viral marketing campaign that takes its theme from Wolfgang Petersen’s classic German war film Das Boot.
Broadcaster Five has pulled out of Project Canvas, the BBC-led IPTV joint venture with ITV, Channel 4, BT, TalkTalk and Arqiva, pending a review of its digital spend.
US TV-on-demand service Hulu is to launch a global subscription service following the release of a US equivalent, Hulu Plus, last week, according to The Financial Times.
ISPs BT and TalkTalk are calling for a judicial review of the Digital Economy Act, saying the proposals to curb illegal file-sharing could harm “basic rights and freedoms”, according to the BBC.
Travel review site TripAdvisor is holding a competition for travel brands and agencies to design a creative ad campaign to run across its site.
BARB is set to launch a series of field tests to measure TV viewing via laptops and PCS, making the UK the first country to field-test measurement via such a scheme.
The BBC Trust has approved Project Canvas, the IPTV joint venutre between the BBC and partners ITV, Channel 4, Five, Arqiva, BT and Talk Talk.
The BBC has revealed 6m unique users visited its sports website during the England-Slovenia World Cup match yesterday, beating its previous record of 4.7m set on 21 June.
Amnesty International UK has revealed 2,104 people helped fund its protest ad campaign against Shell via social networks.
O2 has appointed VCCP to handle its digital account, reported to be worth £15m.
Channel 4 is merging all commissioning and creative activities to create one cross-platform content division, as part of a company restructure being led by new CEO David Abraham.
Sky says Skysports.com will remain ad-funded despite its sports news TV channel being pulled from Freeview.
Jason Hirschorn is quitting MySpace after less than half a year as co-president of the social network.
The number of people accessing the BBC iPlayer via their computers rose 7 million to 95 million in May, according to the broadcaster’s latest figures.
The British School of Motoring (BSM) is increasing its online activity with the launch of a six-figure integrated summer ad campaign, as it looks to establish itself as the key destination site for young drivers.