It’s a common story: company is born, brand is unleashed, key customer groups whose needs aren’t being met elsewhere are targeted and before too long word of mouth spreads. It’s a beautiful moment and something that all entrepreneurs dream of. But that’s just the beginning. With success comes increased pressure. Venture capitalists and the company […]
There were a number of things I loved when I was in my 20s. Playing football whenever I wanted, Cameron Diaz, Arsenal captain Tony Adams and questionable 90s pop bands such as Ace of Base and 2 Unlimited. I also fell for First Direct bank. Our relationship was a perfect romance. I was courted when just […]
I subscribe to the daily blog by Seth Godin that often hits a chord with me. It’s not often I disagree with the sage. A recent post of his, ‘Preparing For A Shark Attack’ argued that when it comes to presenting it’s better to focus on the things you can influence rather than dwell on the unlikely event you forget your lines. It’s not an approach I subscribe to.