Jonathan Earle

Jonathan Earle: Don’t dilute your ‘brand magic’ in order to broaden appeal

Jonathan Earle

It’s a common story: company is born, brand is unleashed, key customer groups whose needs aren’t being met elsewhere are targeted and before too long word of mouth spreads. It’s a beautiful moment and something that all entrepreneurs dream of. But that’s just the beginning. With success comes increased pressure. Venture capitalists and the company […]

Jonathan Earle: How you tame the devil on your shoulder that says ‘you cant….’

Jonathan Earle

I subscribe to the daily blog by Seth Godin that often hits a chord with me. It’s not often I disagree with the sage. A recent post of his, ‘Preparing For A Shark Attack’ argued that when it comes to presenting it’s better to focus on the things you can influence rather than dwell on the unlikely event you forget your lines. It’s not an approach I subscribe to.

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