Joe Fernandez

News reporter


Sony revives “Balls” online with a Wimbledon 3D twist

Joe Fernandez Sony is unveiling a viral version of its iconic “Balls” campaign to raise awareness of it filming the Wimbledon Finals in 3D; a first in the 125 years of the tournament. The campaign, created by Crayon, sees a return of the Sony ’Balls’ advert, with a twist. The agency has produced a viral film […]


Ribena Berries return to screens

Joe Fernandez

Ribena is bringing back its “Berries” characters to front an £11m integrated ad campaign. The new ads will see the Berry characters doing everything they can to propel themselves into the farmer’s trailer so they can be harvested and used to make Ribena. Meanwhile, more Berries can be heard singing about how Ribena contains a […]


Olympic campaign to push tickets launched

Joe Fernandez

A six-week marketing push for people to apply for London 2012 tickets has begun today (15 March) promising “The greatest tickets on Earth.” Campaign activity, created by McCann has been fronted by a series of famous athletes including David Beckham, Tom Daley, Amir Khan and Sir Clive Woodward. A total of 6.6 million tickets will […]


Kylie fronts Lexus ad push for hybrid model

Joe Fernandez

Lexus has unveiled a campaign featuring Kylie Minogue for the new CT 200h, claimed to be the world’s first hybrid luxury compact car. Pop singer Minogue is the marque’s new brand ambassador and the “Quiet Revolution” campaign also features a host of musicians, including Drum Roll, a group of drummers including Pauli Stanley McKenzie from […]


Coca-Cola launches latest ‘Open Happiness’ campaign online first

Joe Fernandez

brightcove.createExperiences(); Coca-Cola Great Britain is premiering its latest ’Open Happiness’ campaigns online in a bid to attract teenage consumers. The ad, created by Wieden & Kennedy, features “adventurous ladybirds, butterflies, bees and beetles in a magical summertime world.” It will seed digitally before an integrated campaign rolls out across TV, cinema and outdoor. The soft […]