https://www.youtube.com/watch?v=znreR0ShdGc Sony is unveiling a viral version of its iconic “Balls” campaign to raise awareness of it filming the Wimbledon Finals in 3D; a first in the 125 years of the tournament. The campaign, created by Crayon, sees a return of the Sony ’Balls’ advert, with a twist. The agency has produced a viral film […]
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is to auction its digital ad space around the 2012 Games to its sponsors.
Nationwide has hired Andy McQueen as its second most senior marketer with a brief to “maximise the potential” of the building society’s brand.
Ribena is bringing back its “Berries” characters to front an £11m integrated ad campaign. The new ads will see the Berry characters doing everything they can to propel themselves into the farmer’s trailer so they can be harvested and used to make Ribena. Meanwhile, more Berries can be heard singing about how Ribena contains a […]
A six-week marketing push for people to apply for London 2012 tickets has begun today (15 March) promising “The greatest tickets on Earth.” Campaign activity, created by McCann has been fronted by a series of famous athletes including David Beckham, Tom Daley, Amir Khan and Sir Clive Woodward. A total of 6.6 million tickets will […]
Omnicom group, owners of DDB UK, Weapon7 and Agency Republic, has signed a series of deals with internet giants AOL, Yahoo and Microsoft to access consumer data.
A Government campaign to raise awareness of the early signs and symptoms of dementia launches today (4 March).
Lexus has unveiled a campaign featuring Kylie Minogue for the new CT 200h, claimed to be the world’s first hybrid luxury compact car. Pop singer Minogue is the marque’s new brand ambassador and the “Quiet Revolution” campaign also features a host of musicians, including Drum Roll, a group of drummers including Pauli Stanley McKenzie from […]
Domino’s Pizza is to embed QR barcode ads within ’outdoor’ video game environments as part of its ongoing digital promotions for the new ’Spanish Sizzler’ pizza.
brightcove.createExperiences(); Coca-Cola Great Britain is premiering its latest ’Open Happiness’ campaigns online in a bid to attract teenage consumers. The ad, created by Wieden & Kennedy, features “adventurous ladybirds, butterflies, bees and beetles in a magical summertime world.” It will seed digitally before an integrated campaign rolls out across TV, cinema and outdoor. The soft […]
Former Cadbury marketing director Phil Rumbol’s marketing agency, formed with Fallon founder Laurence Green, will be called 101.
WeightWatchers has unveiled its television advertising campaign to launch the ProPoints plan.
Lloyds TSB has appointed Proximity to handle its direct marketing account, following a competitive pitch against Wunderman and incumbents Rapier.
Coca-Cola has appointed Ogilvy & Mather to explore new creative work for Coke Zero globally, following a competitive pitch.