“Canine fashionistas” star in Harvey Nichols viral
Joe FernandezWatch the viral here
Government readies push for National Citizen Service
Joe FernandezThe Cabinet Office has approved plans to develop an integrated marketing campaign for its National Citizen Service (NCS) – the government’s flagship scheme to get young people more engaged with communities.
Pot Noodle mocks Xmas ads with “Noodle Van” viral
Joe FernandezWatch the Noeldle ad here.
Viewpoint: Joe Fernandez, assistant editor, Pitch
Joe FernandezClick here to read the cover story relating to this ’Confounded by the complexity of the web?’ Click here to read how Eurostar has upped its online spend Click here for expert viewpoints on online marketing The web has evolved into a complex beast since its conception and keeping up with that will always be […]
Linford Christie fronts Kleenex for men ad
Joe FernandezKleenex has signed up Olympic gold medallist Linford Christie to push its new tissue product aimed at men.
Sky reveals digital agency roster
Joe FernandezSky has announced a new line-up of digital agency partners following a review of the digital agencies it works with.
BNP Paribas readies international awareness push
Joe FernandezBNP Paribas is launching its first ever global corporate advertising campaign, in a bid to boost its international brand awareness.
BBC unveils augmented reality push for iPlayer
Joe FernandezThe BBC has unveiled an augmented reality based digital campaign in support of the recently re-launched BBC iPlayer.
Heinz unveils £3m ad for Beanz Fridge Pack
Joe FernandezHeinz is launching a £3m marketing campaign for its Heinz Beanz Fridge Pack, including television, online and in-store activity starting tomorrow (13 November).
DH appoints M&C Saatchi to £9m cancer brief
Joe FernandezThe Department of Health has appointed M&C Saatchi to handle a £9m advertising campaign to drive awareness around cancer.
The innovative face of O2
Joe FernandezO2 won the Brand Innovator of the Year award at the Engage Awards 2010 for the O2 Money brand extension. In this interview marketing director Sally Cowdry explains the thinking behind the launch of latest extension O2 Health and the strategy behind the O2 Home Phone campaign.
51 staff facing compulsory redundancies at COI
Joe FernandezThe Central Office of Information (COI) may have to begin compulsory redundancies after insufficient numbers applied for voluntary redundancy.
Jim Broadbent stars in E.on TV ad
Joe FernandezE.on is launching a television campaign to promote its Energy Fit initiative starring actor Jim Broadbent.
YouView appoints agencies ahead of launch
Joe FernandezYouView, the joint venture between the BBC, ITV, Channel 4, Five, Arqiva, BT and Talk Talk, has appointed a roster of agencies ahead of its launch.
Coleen Rooney stars in Littlewoods Christmas campaign
Joe FernandezWatch the ad here