Joe Fernandez

News reporter


Viewpoint: Joe Fernandez, assistant editor, Pitch

Joe Fernandez

Click here to read the cover story relating to this ’Confounded by the complexity of the web?’ Click here to read how Eurostar has upped its online spend Click here for expert viewpoints on online marketing The web has evolved into a complex beast since its conception and keeping up with that will always be […]


The innovative face of O2

Joe Fernandez

O2 won the Brand Innovator of the Year award at the Engage Awards 2010 for the O2 Money brand extension. In this interview marketing director Sally Cowdry explains the thinking behind the launch of latest extension O2 Health and the strategy behind the O2 Home Phone campaign.