Tia Maria unveils global TV ad campaign
Joe FernandezTia Maria has unveiled a new global advertising campaign called “Get Behind the Mask”, which breaks today (1 November).
Tia Maria has unveiled a new global advertising campaign called “Get Behind the Mask”, which breaks today (1 November).
Cathryn Sleight, the former Coca-Cola GB marketing director, has joined Unilever as the global vice president of marketing for Knorr.
Check out Coca-Cola’s Christmas campaign.
Watch the new Budweiser ad here.
Tesco has pledged to run a major Christmas campaign that will save customers £1.3bn with festive promotions and Clubcard deals.
John Lewis is bolstering its marketing department with the recruitment of four new heads of marketing.
Watch the ad here
BT’s head of marcomms and sponsorship, Rose Wangen-Jones, is leaving the company to join ad agency JWT, heading up accounts for some of its leading clients.
O2 has signed deals with Starbucks and L’Oréal to be the first brands to undertake a six-month trial of its large-scale location-based mobile marketing platform in the UK.
UK ad spend grew by 11% in the second quarter of 2010 with TV continuing to lead advertising’s economic recovery.
Dolmio, the Mars-owned Bolognese sauce, has unveiled an online competition to find the country’s best impressionist of the famous Dolmio puppets to appear in its next TV ad.
Age UK is unveiling the second phase of its national TV advertising campaign, starring Monty Python actress Eleanor Bron.
Innocent, the smoothies manufacturer, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle a series of new brand extensions next year.
Coca-Cola has completed its pan-European consultation process and has promoted Zoe Howorth, marketing director for Schweppes and Flavours, to the new role of GB market activation director.
Watch the new ad here