McDonald’s launches new coffee campaign
Joe FernandezMcDonald’s has launched a new campaign to promote its quality coffee range, as it bids to take on its coffee shop rivals on the high street.
McDonald’s has launched a new campaign to promote its quality coffee range, as it bids to take on its coffee shop rivals on the high street.
Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the hybrid technology available inside its new Auris.
Dance band Faithless are partnering with Shazam to promote their UK tour as well as their new album ’The Dance’ on television adverts across the UK.
Budweiser is unveiling a new TV and cinema commercial, called Less Bubbles, as part of the launch campaign for Budweiser Brew No. 66.
Arla Foods has appointed Carat to handle its £100m pan-European media planning and buying account.
O2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]
Adidas brand ambassadors Steven Gerrard and Paralympic bronze medallist John McFall are to front its “biggest ever” sports participation initiative, “adiStars”.
Nokia has teamed up with Aardman Animations to attempt a Guinness World Record for the “smallest stop-motion animation character in a film”, in a clip shot entirely on the new Nokia N8.
Coca-Cola has appointed VCCP to handle its advertising account for Oasis juices, after Mother resigned the business.
Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series – Super Mario.
The Sun is unveiling a multi-million pound marketing campaign entitled ’Entertainment Bottled’ to promote Buzz its new Saturday magazine, which launches on 18 September.
Vodafone has scrapped the role of chief marketing officer and setup a new commercial business unit to lead on marketing as part of a wider overhaul of its organisational structure.
Watch the new IKEA campaign here.
Former BBC Radio 1 head of marketing Gail Gallie is to be the new CEO of Fallon, following the departures of founder Laurence Green and creative director Richard Flintham.
Coca-Cola is unveiling a UK version of its Happiness Machine viral today (7 September) in a bid to extend its ongoing “Open Happiness” campaign across Britian.