Consumers are slowly learning how to cope
Joe FernandezAs attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies.
MW Live – Profile: David Wheldon
Joe FernandezVodafone’s global brand director suggests a recession can be a good time for marketing and says that brands should take advantage of emerging technologies to communicate with customers.
MW Live – Profile: Paul Dickinson
Joe FernandezVirgin Atlantic’s sales and marketing director believes that developing customer relationships is vital to maintain the impressive figures his premium airline brand has recently posted.
A natural thirst for first place
Joe FernandezAndy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
Samsung Mobile appoints Grey as lead agency
Joe FernandezSamsung Mobile has appointed Grey as its lead global ad agency as part of major shake up of its roster, following a pitch.
The real-time thing
Joe FernandezAs brands take advantage of online tools to carry out quantitative and qualitative research, Joe Fernandez discovers this technology not only provides real-time insights, but costs less than traditional methods
ESPN UK signs deal for exclusive broadcast rights of Caribbean T20 tournament
Joe FernandezThe West Indies Cricket Board (WICB) and ESPN have agreed a partnership giving ESPN UK exclusive broadcast rights for the inaugural Caribbean T20 Tournament which will be played from 22 to 31 July.
Unilever unveils £8m marketing plan for Persil relaunch
Joe FernandezUnilever is launching an £8m integrated marketing campaign to promote the relaunch of its Persil brand, which will include new packaging, a new logo and an accompanying television advertising campaign.
EA Sports pushes World Cup game with experiential push
Joe FernandezEA Sports has begun a major experiential push to support the launch of the official video game of the World Cup.
Tango unveils music-themed £2.5m promotion
Joe FernandezTango is trying to build an association with music this summer, supported by a £2.5m summer campaign.
Aviva encourages the public to nominate local heroes in latest ad push
Joe FernandezAviva has unveiled an integrated marketing campaign called “Tell Us Your Story” that aims to engage consumers by associating with their lifestyles.
Youth happiness should not be hard to achieve in ads
Joe FernandezJoe is Marketing Week’s agency specialist.
BP continues attempts to restore brand reputation
Joe FernandezBP is attempting to prevent further brand damage from its oil spill crisis by offering to pay for the construction of six sand barriers off the coast of the US state of Louisiana.
Sainsbury’s alters logo for Shrek DVD launch
Joe FernandezSainsbury’s has altered its logo for the first time in its 141 year history to push the DVD release of the latest Shrek movie.
Arena BLM rebrands as Arena Media
Joe FernandezMedia planning and buying agency Arena BLM is rebranding as Arena Media, with immediate effect.