Go ahead! to sponsor Race for Life 2010
Joe FernandezSnack brand go ahead! has signed a deal to become an official partner of Cancer Research UK’s Race For Life 2010.
Snack brand go ahead! has signed a deal to become an official partner of Cancer Research UK’s Race For Life 2010.
Sony Europe is launching a 3D fan experience at the International FIFA Fan Festivals, to leverage its official partnership of the World Cup.
Phones 4u is unveiling an £8m integrated advertising campaign called “Hard Working Prison Guards”, which will see the return of the Phones 4u hand gesture.
Everything Everywhere, the company that houses T-Mobile and Orange in the UK, has consolidated its media buying business into GroupM.
Cineworld is to allow external website publishers to use cinema, film information and performance schedules from its website through the Cineworld Cinemas application programming interface (API).
Shell has unveiled a global integrated campaign to promote its cleansing engine oil, Shell Helix Ultra.
Skype has partnered with Crystal Entertainment to introduce Skype calling into television programmes.
The M&C Saatchi UK Group is reshuffling its leadership team with Lida’s chief executive Lisa Thomas moving to head the group.
eBay is launching a multi-channel campaign for the new Fashion Outlet section of its website.
Walt Disney Company has appointed Naked Communication’s co-founder MT Carney as its president of marketing for Walt Disney Studios.
Hovis is to invest £5m towards an integrated marketing campaign for its newest loaf, Hovis Hearty Oats.
The News of the World has signed up hip-hop DJ Tim Westwood to front its World Cup marketing campaign in the style of MTV show “Pimp My Ride”.
Kerry Foods is to launch a nationwide active trial campaign this month for its new range of freshly prepared meals Mumbai Spice.
Ryanair has had a press ad banned by the Advertising Standards Authority following complaints from rival easyJet claiming the ad was misleading.
Apple has unveiled its latest software update for its iPhone, which includes a mobile advertising platform called iAd.