Anheuser-Busch InBev, the world’s largest brewer responsible for brands including Stella Artois and Becks, has reported a “significantly better” 2009 after profit rose to $4.6bn (£3bn) from $1.9bn (£1.3bn) in 2008, buoyed by its decision to increase marketing spend by 2.1% globally.
Aviva has reported a 3% increase in 2009 profit, with cost cuts and stronger financial markets helping to counter the effects of the poor weather.
Watch Orange’s Jack Black ad here.
Retailer Charles Tyrwhitt has appointed integrated agency Kitcatt Nohr Alexander Shaw to help redefine its branding through a major brand positioning project.
Chicago Town is launching a £1.3m integrated marketing campaign to promote its new on-pack offer “Free Knorks”, offering collectable hybrid knife and forks.
Samsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva.
Cosmetic surgery brand Transform has appointed former hotels marketer Steven Taylor as marketing director.
Banks were the most improved sector in this year’s Brand Finance Global 500 list, despite being shrouded in controversy over the past financial year.
Anxiety UK is launching a nationwide campaign in a bid to promote the charity and its cause.
Volvo has added direct marketing agency EHS 4D Cirencester to its roster of global agencies, ahead of closing negotiations for the brand to be sold.
Mobile phone manufacturer HTC has appointed former Polaroid marketer Vladimir Malugin as its new marketing director for EMEA.
Ryvita is launching a television advertising campaign, aimed at introducing more women to the crispbread brand.
Nissan is readying an £8m marketing campaign to launch its crossover model, Juke. The campaign will see experiential, digital, CRM, retail, advertising and PR activity rolled out across Europe and the UK ahead of the car’s launch on 24 September. Bonita Norris, the youngest woman to climb Everest, will front the PR campaign (pictured). The […]
Doro UK has unveiled its first TV advertising campaign to support sales of its growing portfolio of easy-to-use mobile phones.
Aviva has signed a £20m deal with Premiership Rugby to be the title sponsor of the rugby league Premiership for the next four years.