Kraft hires MRM Worldwide to Philadelphia digital account
Joe FernandezKraft Foods Europe has awarded MRM Worldwide its pan-European digital marketing account for Philadelphia, as the food giant looks to reposition its portfolio.
Interpublic’s fortunes turned around by strong second quarter
Joe FernandezInterpublic Group, the parent company of McCann Erickson and Lowe Worldwide, has posted profits of £113m for the second quarter of 2010.
Frü appoints Chemistry for sweet promotion
Joe FernandezFrü, the fruity sister to chocolate dessert brand Gü, has appointed Chemistry Communications to handle its UK experiential account in the UK.
Coca-Cola axes Lean Mean Fighting Machine after porn scandal
Joe FernandezCoca-Cola has axed Lean Mean Fighting Machine from its digital agency roster, following a Facebook campaign for its Dr Pepper brand that included a reference to a porn film.
Coke brings back Calvin Harris advert
Joe FernandezCoca-Cola’s ’Yeah Yeah Yeah, La La La’ TV advert starring DJ Calvin Harris is making a return to the screens.
Desmond readies Five ad blitz
Joe FernandezNorthern and Shell Network, the publishing network owned by Richard Desmond, is preparing a multi-million pound advertising blitz to publicise its takeover of broadcaster Five.
Express owner buys Channel 5
Joe FernandezUpdate: Richard Desmond, owner of the Daily Express, has signed a deal to acquire Five for £103.5m .
McDonald’s profits boosted by marketing and innovation
Joe FernandezMcDonald’s has reported a 15% rise in profits for its second quarter, attributing its recent marketing and design changes for playing a key role.
LG boosts F1 tie-ups with Red Bull deal
Joe FernandezLG Electronics has signed a deal to become a team and technology Partner to Red Bull Racing in the FIA Formula One World Championship.
Britvic sees World Cup sales boost
Joe FernandezBritvic has reported a 16.2% increase in profits in its third quarter results, boosted by the World Cup.
Consumers anxious about their diets
Joe FernandezConsumers are most concerned about the amount of salt, fat and sugar in their foods according to the Food Standards Agency’s (FSA) latest tracker survey.
Windows 7 boosts Microsoft profits by 48%
Joe FernandezMicrosoft has reported a 48% increase in profits of $4.52bn (£2.96bn) for the three months between April and June.
Vodafone stronger after restructuring
Joe FernandezVodafone has reported a 1.1% rise in group revenues for the first quarter, helped by its recent restructuring.
Royal Mail sell-off likely “in two to three years”
Joe FernandezRoyal Mail is likely to be partly or wholly privatised within two to three years.
IPA to influence creative industries forum
Joe FernandezThe Institute of Practitioners in Advertising (IPA) has joined the Confederation of British Industry (CBI).