ASA bans ad over animal welfare claims
Jaimie KaffashAn advertising campaign by the Agriculture and Horticulture Development Board (AHDB) promoting animal welfare standards has been banned by the ASA for making misleading claims.
Costa Coffee launches loyalty app
Jaimie KaffashCosta Coffee is extending its Coffee Club loyalty scheme with a Facebook app to better reward customers that engage with the brand on the social platform.
Tennent’s unveils ‘pride of Scotland’ push
Jaimie KaffashTennent’s is preparing its first major marketing campaign since the liquidation of Rangers, one of the Scottish football teams it sponsors.
Kerry Foods tasks Britvic’s Goldman to lead marketing
Jaimie KaffashKerry Foods has appointed Russell Goldman from Britvic Soft Drinks as marketing director as it has emerged his predecessor, Claire Winstanley, is set to join Walkers.
Wall Street Journal eyes tech start-ups
Jaimie KaffashThe Wall Street Journal is to target the technology sector through hosting a pop-up café in London’s Tech City next month.
Yahoo! names global CMO
Jaimie KaffashYahoo! has appointed Kathy Savitt, the founder and chief executive of social-commerce startup Lockerz, as its global chief marketing officer.
Olympics boost falls short of expectations
Jaimie KaffashRetailers that targeted Olympics visitors have benefited most from the Games, according to research from Deloitte.
Wall’s and O2 target ads around weather
Jaimie KaffashLondoners using free O2 WiFi will be served ads from Wall’s Ice Cream when the temperature rises following a partnership between the communications company and Unilever.
Olympics marketing lifts McDonald’s UK sales
Jaimie KaffashMarketing activity by McDonald’s to activate its sponsorship of the Olympics led to UK sales holding strong in July, despite poor results across the globe.
HMV announces poor full-year sales
Jaimie KaffashHMV has reported a 12.1% decrease in like-for-like sales in another troubled year for the retailer.