Recommended reading: Speaking with passion and building brand experience
James LawleyMarketing Week reviews the latest books for marketers.
Brands to increase spend on influencer marketing despite fraud concerns
James LawleyResearch indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Brewers launch £9m campaign to help save ‘the local’
James LawleyBritain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.