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The Marketing Academy launches US scholarship programme
The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.
Marketing Week Meets… Tom Goodwin, head of innovation at Zenith
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
Why procurement teams aren’t clamouring for brands to in-house
Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.
Diageo’s CMO on how marketers can succeed in a volatile and chaotic world
To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.
