Selfridges, Activision Blizzard, Walkers: Everything that matters this morning
Jo RobertsGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
One marketer on her knack for seeking out high-growth sectors
Jo RobertsHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
Why GSK has created a cross-functional team to ‘future-proof’ its brands
Jo RobertsGSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
How Marcus Rashford and Co-op created a powerful advocacy campaign
Jo RobertsIt started with a tweet and went on to raise over £20m to tackle food poverty.