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Britvic tests new way of pitching as it looks to improve ‘inefficient’ process
Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
2018 Marketing Year in Review
Diageo’s Andrew Geoghegan’s five tips for surviving the planning season
The end of the year often sparks marketers to look ahead, but to ensure they come up with future plans that lead to growth they need to make sure they are getting the best out of their teams.
How Vodafone’s chatbot ‘revolutionised’ its online customer experience
Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.
