Nokia readies contactless payment
Nokia, the world’s largest handset manufacturer, has confirmed that it will activate the contactless payment technology that is already in its C7 handset in 2011.
Bauer readies Mother & Baby TV
Bauer Media is to launch a parenting TV channel carrying the name of print magazine Mother & Baby as it continues to extend its brands across multiple platforms.
Kinect could change the advertising game
Microsoft’s Kinect gaming platform provides new opportunities for advertisers to speak to a family audience, not just the 18- to 34-year-old Call of Duty-playing male normally associated with the Xbox. Launched in the UK last week, Kinect allows XBox 360 gamers to use their voice and body as the controls. A reported £300m marketing campaign […]
ITV ad revenues up 16% but 2011 “uncertain”
ITV has signed a three-year deal to secure rating successes The X Factor and Britain’s Got Talent, as it announces a 16% increase in third quarter revenues.
LinkedIn campaign helps users brand themselves
LinkedIn has launched a campaign to help existing and prospective users promote themselves as “brands” to increase their employment potential.
Lebedev supports Murdoch and free press
Alexander Lebedev has praised Rupert Murdoch for his support of a free press in the UK.
Hormone increases advertising influence
A new study has shown that a particular hormone can impact the way consumers respond to advertising.
John Lewis most ‘influential’ British brand
John Lewis is the highest new entry in a list of the most influential brands in the UK.
All I want for Christmas
As Christmas campaigns gain momentum, the thoughts of families across the UK are no doubt turning to what their little darlings are going to be screaming for Santa to bring them come 25 December. Research from YouGov this week revealed that 36% of UK consumers say they will be spending anything between £100 and £249 […]
Smartphone demand rewards O2
O2 says the increase in smartphone demand helped drive up revenue by 5.6% to €5.3bn (£4.51bn) in the nine months to 30 September 2010.
Absolute Radio refreshes brand identity
Absolute Radio has redesigned the logos for all its stations in a bid to create a stronger visual identity on social media and mobile channels.
BT boosts broadband numbers
BT’s fortunes have been bolstered by increased demand for its high-speed broadband services.
Google, Facebook, luxury brands: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Richard Shotton: If you want to earn consumers’ love, flaunt your flaws
Marketers need to be confident enough to turn challenges to their advantage, rather than airbrushing out their imperfections and claiming extravagant benefits.
If purpose is so important to brands why are so many failing to measure its impact?
Some 60% of brands are missing the opportunity to truly engage consumers by failing to measure the impact on society of their purpose campaigns.
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
