Nokia readies contactless payment
Nokia, the world’s largest handset manufacturer, has confirmed that it will activate the contactless payment technology that is already in its C7 handset in 2011.
Bauer readies Mother & Baby TV
Bauer Media is to launch a parenting TV channel carrying the name of print magazine Mother & Baby as it continues to extend its brands across multiple platforms.
Kinect could change the advertising game
Microsoft’s Kinect gaming platform provides new opportunities for advertisers to speak to a family audience, not just the 18- to 34-year-old Call of Duty-playing male normally associated with the Xbox. Launched in the UK last week, Kinect allows XBox 360 gamers to use their voice and body as the controls. A reported £300m marketing campaign […]
ITV ad revenues up 16% but 2011 “uncertain”
ITV has signed a three-year deal to secure rating successes The X Factor and Britain’s Got Talent, as it announces a 16% increase in third quarter revenues.
LinkedIn campaign helps users brand themselves
LinkedIn has launched a campaign to help existing and prospective users promote themselves as “brands” to increase their employment potential.
Lebedev supports Murdoch and free press
Alexander Lebedev has praised Rupert Murdoch for his support of a free press in the UK.
Hormone increases advertising influence
A new study has shown that a particular hormone can impact the way consumers respond to advertising.
John Lewis most ‘influential’ British brand
John Lewis is the highest new entry in a list of the most influential brands in the UK.
All I want for Christmas
As Christmas campaigns gain momentum, the thoughts of families across the UK are no doubt turning to what their little darlings are going to be screaming for Santa to bring them come 25 December. Research from YouGov this week revealed that 36% of UK consumers say they will be spending anything between £100 and £249 […]
Smartphone demand rewards O2
O2 says the increase in smartphone demand helped drive up revenue by 5.6% to €5.3bn (£4.51bn) in the nine months to 30 September 2010.
Absolute Radio refreshes brand identity
Absolute Radio has redesigned the logos for all its stations in a bid to create a stronger visual identity on social media and mobile channels.
BT boosts broadband numbers
BT’s fortunes have been bolstered by increased demand for its high-speed broadband services.
How influencers transcend all the marketing disciplines
Sponsored by Influencer Champions
Brands need to realise the huge benefits that influencer marketing can bring, says Influencer Champions’ Gary Knight.
Why the battle over junk food marketing could ‘fundamentally change’ the industry
In it’s new childhood obesity strategy the government is proposing pricing promotion bans and a 9pm watershed, but lengthy consultations means both those for and against new rules are wary as what the impact will be on both the food and drink and ad industries.
GDPR, video ads, voice assistance: 5 killer stats to start your week
We arm you with all the marketing stats that matter this week including better allocation of spend could generate an extra $45bn profit for brands and UK advertising to surpass £20bn in 2019.
Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook
Since launching online in 2014, Glossier has attracted a legion of hardcore fans with its straight-talking approach to beauty that shuns “stale retail” in favour of complete customer centricity.
