Joanne Oatts

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Bauer readies Mother & Baby TV

Joanne Oatts

Bauer Media is to launch a parenting TV channel carrying the name of print magazine Mother & Baby as it continues to extend its brands across multiple platforms.

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Kinect could change the advertising game

Joanne Oatts

Microsoft’s Kinect gaming platform provides new opportunities for advertisers to speak to a family audience, not just the 18- to 34-year-old Call of Duty-playing male normally associated with the Xbox. Launched in the UK last week, Kinect allows XBox 360 gamers to use their voice and body as the controls. A reported £300m marketing campaign […]

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All I want for Christmas

Joanne Oatts

As Christmas campaigns gain momentum, the thoughts of families across the UK are no doubt turning to what their little darlings are going to be screaming for Santa to bring them come 25 December. Research from YouGov this week revealed that 36% of UK consumers say they will be spending anything between £100 and £249 […]

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