Joanne Oatts

Nokia readies contactless payment

Nokia, the world’s largest handset manufacturer, has confirmed that it will activate the contactless payment technology that is already in its C7 handset in 2011.

Bauer readies Mother & Baby TV

Bauer Media is to launch a parenting TV channel carrying the name of print magazine Mother & Baby as it continues to extend its brands across multiple platforms.

Kinect could change the advertising game

Microsoft’s Kinect gaming platform provides new opportunities for advertisers to speak to a family audience, not just the 18- to 34-year-old Call of Duty-playing male normally associated with the Xbox. Launched in the UK last week, Kinect allows XBox 360 gamers to use their voice and body as the controls. A reported £300m marketing campaign […]

ITV ad revenues up 16% but 2011 “uncertain”

ITV has signed a three-year deal to secure rating successes The X Factor and Britain’s Got Talent, as it announces a 16% increase in third quarter revenues.

LinkedIn campaign helps users brand themselves

LinkedIn has launched a campaign to help existing and prospective users promote themselves as “brands” to increase their employment potential.

Lebedev supports Murdoch and free press

Alexander Lebedev has praised Rupert Murdoch for his support of a free press in the UK.

Hormone increases advertising influence

A new study has shown that a particular hormone can impact the way consumers respond to advertising.

John Lewis most ‘influential’ British brand

John Lewis is the highest new entry in a list of the most influential brands in the UK.

All I want for Christmas

As Christmas campaigns gain momentum, the thoughts of families across the UK are no doubt turning to what their little darlings are going to be screaming for Santa to bring them come 25 December. Research from YouGov this week revealed that 36% of UK consumers say they will be spending anything between £100 and £249 […]