Joanne Oatts


Is the internet ‘broken’?

Joanne Oatts

Speaking at the IAB Engage conference in London this week, social psychologist Dr Aleks Krotoski said that brands and marketers have “broken the internet.” Broken, in the sense that increasing levels of brand-related content are “undermining the true ethos of what the web was supposed to be,” when the likes of Tim Berners-Lee invented it. […]


Vodafone unveils PAYG Freebies push

Joanne Oatts

Vodafone is to back its bid to grab a bigger share of the fiercely competitive pay as you go (PAYG) market with a £10m pre-Christmas marketing campaign starring animated characters.

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