Vodafone looks to data and financial services for growth
Joanne OattsVodafone is looking to expand into financial services and grow its mobile data business in a move to strengthen its position in the smartphone market.
Samsung Mobile appoints new marketing chief
Joanne OattsSamsung has appointed former Unilever marketer Batyr Bulat as head of marketing of its UK and Ireland mobile business.
Reader’s Digest in £3m marketing drive
Joanne OattsThe relaunched Reader’s Digest is embarking on a £3m marketing drive to boost its readership.
Sky hits 10m customers
Joanne OattsBSkyB has announced it has hit its 10 million customer target.
Is the internet ‘broken’?
Joanne OattsSpeaking at the IAB Engage conference in London this week, social psychologist Dr Aleks Krotoski said that brands and marketers have “broken the internet.” Broken, in the sense that increasing levels of brand-related content are “undermining the true ethos of what the web was supposed to be,” when the likes of Tim Berners-Lee invented it. […]
NewsCorp BSkyB Ofcom report expected end of year
Joanne OattsOfcom is to report back to Business Secretary Vince Cable on NewsCorp’s proposed bid for BSkyB by the end of the year.
Social networks are becoming internet “loyalty cards”
Joanne OattsIAB Engage: The chairman of the Internet Advertising Bureau (IAB) says Twitter and Facebook are driving loyalty.
P&G: Put the consumer at the heart of digital
Joanne OattsIAB Engage: Procter & Gamble’s UK marketing chief Roisin Donnelly says brands need to put the consumer at the “heart of everything” they do digitally.
Brands should think before they advertise online
Joanne OattsIAB Engage: Social psychologist Dr Aleks Krotoski has accused marketers and brands of “breaking the web.”
Advertising is content says Yahoo’s Bartz
Joanne OattsIAB Engage: Yahoo! chief executive and president Carol Bartz says brands need to do more to exploit the power of online display advertising.
Vodafone unveils PAYG Freebies push
Joanne OattsVodafone is to back its bid to grab a bigger share of the fiercely competitive pay as you go (PAYG) market with a £10m pre-Christmas marketing campaign starring animated characters.
NewsCorp confirms intent to buy BSkyB
Joanne OattsNewsCorp has told European regulators that it intends to takeover BSkyB.
UK looks overseas to boost online economy
Joanne OattsThe Government is asking overseas technology firms to support the UK’s growing digital economy.
ITV says scrapping CRR would reduce ratings ‘rat-race’
Joanne OattsITV says that it would be able to invest more in niche programming if contracts rights renewal (CRR) TV advertising rules were scrapped.
Vodafone backs The Big Top 40
Joanne OattsVodafone is to sponsor The Big Top 40 Show on Global Radio.