News of the World circulation up as paywall introduced
Joanne OattsNews of the World has increased its circulation month on month, giving News International a boost as the newspaper brings in a paywall on its website.
Customers are people not data
Joanne OattsData is driving digital marketing at the moment, with brands using their customer knowledge and data analytics to drive their online campaigns and use of social media more effectively than ever. Use of data in digital marketing was certainly a hot topic in Marketing Week’s Customers Retention Summit this week. Knowing your customers is not […]
AOL linked to Yahoo takeover bid
Joanne OattsYahoo is said to be the target of a takeover bid by AOL and a private equity group.
Google revenues up by 23%
Joanne OattsGoogle has posted better than expected third quarter results, with revenues up 23% on last year.
Mobile giant set to explore database possibilities
Joanne OattsEverything Everywhere says it could cross-promote Orange and T-Mobile products to the company’s newly combined 27 million customer base – one of the largest in the UK.
BBC to ‘hold off’ on immediate marketing job cuts
Joanne OattsThe BBC’s marketing team is on alert following the corporation’s decision to axe its marketing department.
Pizza Express training staff to flirt with customers
Joanne OattsPizza Express is teaching staff how to ’flirt’ in order to improve relationships with customers.
Marketing director Baylay to leave BBC
Joanne OattsBBC marketing director Sharon Baylay is to leave as the corporation cuts its existing marketing department.
Global ad spend grows by 12.8%
Joanne OattsGlobal ad spend has come back into double figures, according to the latest results from Nielsen.
Motorola gets smart with ‘party proof’ phone
Joanne OattsMotorola is joining the smart phone battle with a new TV and press campaign, which aims to show its product is “party-proof.”
Media groups’ plea to Cable to block BSkyB deal
Joanne OattsBBC and BT are among the media groups to have written to Vince Cable for him to stop NewsCorp’s proposed takeover of BSkyB.
Microsoft takes on Google and Apple with Windows 7 phones
Joanne OattsMicrosoft is taking on Google and Apple with the launch of seven new handsets which use its Windows 7 operating system.
Chris Evans helps Radio 2 show there is ‘More 2 It’
Joanne OattsBBC Radio 2 is hoping to win over listeners with a new marketing campaign to highlight the range of its presenters. The campaign sees the station ’reappraising’ its position by filming its presenters in front of giant projections of footage relevant to their shows, with the aim of showing there is ’More 2 It’ than […]
Vodafone in £10m Christmas PAYG push
Joanne OattsVodafone is looking to exploit the pre-pay mobile phone market in the run up to Christmas, with a £10m campaign.
Channel 4 makes with tradition to deliver £1bn revenue
Joanne Oatts’Traditional’ and ’edgy’ are words that don’t usually sit well together, but that didn’t stop Channel 4 attempting to prove its strategy for 2011 had both these qualities, at its first major showcase last week. The event, at the Freemasons Hall in Covent Garden, saw a move away from the broadcasters normal policy of meeting […]