Women increasingly look to web to connect with brands
Joanne OattsResearch by Yahoo! shows that women are becoming increasingly reliant on the internet as their main way of connecting with brands.
Research by Yahoo! shows that women are becoming increasingly reliant on the internet as their main way of connecting with brands.
UKTV channel Watch has been rebranded focusing on the idea that “TV is better shared.”
Hewlett Packard is to digitise the entire back catalogue of Sir Paul McCartney.
Sky Sports has acquired the rights to share coverage of the Masters Golf Tournament, ending the BBC’s 25-year domination of the championship’s coverage.
IPC Media is said to be in discussions regarding the sale of some of its niche titles.
Samsung Electronics has launched an online TV platform with ’real life’ families sharing household problems and tips.
IPC Media’s Look magazine is launching its first major retail partnership to coincide with London Fashion Week.
The Advertising Association (AA) has appointed Will Blomefield as regulatory affairs manager.
Microsoft is taking on the likes of iTunes and Spotify with the expansion of its music and video service, Zune.
Telegraph Media Group has launched an application for the iPad, with initial sponsorship from Audi.
Computer giant Dell has appointed a new global chief marketing officer, after it was announced that Erin Mulligan Nelson is to leave the company.
The Guardian is to focus on its “most loved” editorial sections as part of its new marketing strategy.
Regulation of video on demand services in the UK has been passed to the Association for Television on Demand (ATVOD), from today (20 September).
Digital station Jazz FM has been re-acquired by its original owner Richard Wheatly with view to stock market floatation.
UK mobile users are more likely to access content on their mobiles through a browser, rather than a mobile app.