Women increasingly look to web to connect with brands
Joanne OattsResearch by Yahoo! shows that women are becoming increasingly reliant on the internet as their main way of connecting with brands.
UKTV wants viewers to ‘Watch…together’
Joanne OattsUKTV channel Watch has been rebranded focusing on the idea that “TV is better shared.”
Sir Paul in digital deal with HP
Joanne OattsHewlett Packard is to digitise the entire back catalogue of Sir Paul McCartney.
Sky grabs share of golf’s Masters in 3D
Joanne OattsSky Sports has acquired the rights to share coverage of the Masters Golf Tournament, ending the BBC’s 25-year domination of the championship’s coverage.
IPC Media in talks over further sales
Joanne OattsIPC Media is said to be in discussions regarding the sale of some of its niche titles.
Samsung shares ‘real life’ tips through online TV strand
Joanne OattsSamsung Electronics has launched an online TV platform with ’real life’ families sharing household problems and tips.
IPC Media’s Look launches shoe tie-in with Office
Joanne OattsIPC Media’s Look magazine is launching its first major retail partnership to coincide with London Fashion Week.
AA adds resource to tackle digital regulation
Joanne OattsThe Advertising Association (AA) has appointed Will Blomefield as regulatory affairs manager.
Microsoft turns up the volume with Zune
Joanne OattsMicrosoft is taking on the likes of iTunes and Spotify with the expansion of its music and video service, Zune.
Telegraph launches free iPad App
Joanne OattsTelegraph Media Group has launched an application for the iPad, with initial sponsorship from Audi.
Dell names new marketing chief
Joanne OattsComputer giant Dell has appointed a new global chief marketing officer, after it was announced that Erin Mulligan Nelson is to leave the company.
Guardian content strands at heart of new strategy
Joanne OattsThe Guardian is to focus on its “most loved” editorial sections as part of its new marketing strategy.
New regulator for VOD content
Joanne OattsRegulation of video on demand services in the UK has been passed to the Association for Television on Demand (ATVOD), from today (20 September).
JazzFM to float
Joanne OattsDigital station Jazz FM has been re-acquired by its original owner Richard Wheatly with view to stock market floatation.
Orange says UK mobile users prefer browsers to apps
Joanne OattsUK mobile users are more likely to access content on their mobiles through a browser, rather than a mobile app.