Forget about conventional workflows, drive your marketing with personalised messages
John HughesTraditional lead nurturing methods are insufficient – marketers need to know what potential leads are interested in and tailor their individual journey.
Seven steps to implementing an effective lead nurturing strategy
John HughesIt’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
Reinforce your brand to communicate who you are in uncertain times
John HughesMaintaining a strong brand image and communicating it to the right target audiences is crucial to getting through the current crisis, and automation can keep these wheels turning as your focus is dragged elsewhere.