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Three rules for more effective B2B marketing
Jon LombardoB2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules.
Why B2B marketers need to bet big on ‘The Big Long’
Jon LombardoMost B2B marketers are focused on the bottom of the funnel. Investment in brand, however, will ultimately create far more value for your business.