‘On the backburner’: Marketing leaders on tackling the upskilling imperative
Josh StephensonNearly half of marketers haven’t been offered the opportunity to upskill, compounding an existing skills problem and piling increasing pressure on teams.
Marketers point to data analysis as biggest skills gap in teams, survey says
Josh StephensonMarketers continue to believe that a lack of data and analytics is the biggest skills gap in their teams for the second year running. But with upskilling becoming rarer and recruitment still slow; a solution to the problem remains out of reach.
One children’s clothing brand on assembling an all-female marketing team
Josh StephensonFew brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
America’s oldest bank on adopting a ‘startup culture’ as it celebrates its 240th birthday
Josh StephensonBNY Mellon is the oldest bank in America but it has a huge perception problem. Its CMO is tackling this by adopting startup cultures and engaging with the whole business.
Marketing’s charity ‘Sprintathon’ returns for 2024 with £1m milestone in sight
Josh StephensonSupporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
Aline Santos to depart Unilever after 35 years
Josh StephensonThe global marketing team will report into chief growth and marketing officer Esi Eggleston Bracey as Santos leaves the FMCG giant after three decades.
‘We win if we make people laugh’: Liquid Death on its unconventional approach
Josh StephensonThe American water brand has disrupted a category with humour and an edgy packaging design. Keeping that rebellious spirit intact will be key to its future growth, its lead marketer tells us.
One B2B marketer on why the CMO has to be the ‘nerve centre’ of the business
Josh StephensonIt may have only existed for 20 years but the TCS marketing department has changed the business’s approach to brand building for the better – and added billions of dollars of value to the brand.
VCCP, Pablo London and adam&eveDDB win at Oystercatchers Awards 23
Josh StephensonVCCP led the way as the top agencies in the world were celebrated at the Oystercatchers Awards 23.
Super Bowl: Michelob and Messi on target for this year’s most popular ad
Josh StephensonAmerican beer brand Michelob was the winner at last night’s Super Bowl, according to System1, with its sunny beach ad starring the world’s most famous footballer.
Ethnic minority marketers face 8.5% pay gap, survey reveals
Josh StephensonSlow progress has been made on marketing’s ethnicity pay gap problem and perhaps most concerning is the impact it has on the happiness that ethnic minority marketers are finding in their role.
‘We’re at a systemic disadvantage’: Female marketers on working harder for less pay
Josh StephensonNot only having to deal with a gender pay gap, women in marketing are more likely to take on additional responsibility without an uplift in pay. It’s a problem with no easy solutions but bubbling frustrations.
‘I never expected it’: How apprenticeships are opening up marketing to a wider audience
Josh StephensonMarketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
Sharp fall in the number of businesses offering a marketing apprenticeship
Josh StephensonAt the start of National Apprenticeship Week (5 February), Marketing Week’s Career & Salary Survey reveals a disappointing drop in the number of businesses that feel they can accommodate a marketing apprentice.
What can be done to solve marketing’s problem with work overload?
Josh StephensonSolving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.