Authenticity should start with marketers not marketing
JP HansonIf authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
How one market-leading startup is scaling a brand-new retail category
JP HansonHaving created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
Is marketers’ job tenure hurting the effectiveness of brand building?
JP HansonWhile changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
Skills gaps, restructures, outsourcing: 5 interesting stats from Salary Survey 2024
JP HansonFrom the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.