Why every digital marketer should learn how to code
Justin PearseTo deliver an overall digital brand strategy, marketers need to understand the technology that underpins their online campaigns.
Email deserves better than the ‘old reliable’ treatment
Justin PearseThe rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
There’s no excuse for being digital wallpaper
Justin PearseThe central lesson to be learnt from this month’s Digital Strategy supplement is the need to make your online display budget work harder. This month’s edition is packed full of inspiring case studies and hard data demonstrating the impact online display advertising can have on your business. The immediately quantifiable nature of digital disciplines like […]
Google restructure: Brittin to Europe, Cobley up to MD
Justin PearseGoogle has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role, replaced by Google’s European marketing chief Dan Cobley. Read the full story here.
Facebook commits to UK support
Justin PearseFacebook founder Mark Zuckerberg committed to increased support for UK brands and content providers at the social network’s first official London Developers’ Garage event yesterday.
Hunt sets out terms for digital industry
Justin PearseA Conservative government will ensure a light-touch regulatory environment to enable digital media businesses to thrive, promised Shadow Secretary for Culture, Media and Sport Jeremy Hunt.