Make sense of the data overload
Jo RobertsDuring this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
How to solve the measurement challenge of mobile
Jo RobertsAs the Cannes Festival of Creativity got into full swing last month, marketing and media experts jetted in to discuss the measurement challenge in a fragmented mobile world, at a Marketing Week event sponsored by Facebook Atlas.
Debunking the four myths of Generation Z
Jo RobertsDuring the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
Are team players better leaders than brilliant individuals?
Jo RobertsSteve Jobs is the prime example of a superstar visionary who brought success to his company, but being brilliant is not always the answer to great leadership, as gaining the trust of staff is often more important.
Choosing the right platform for your content
Jo RobertsSuch is the popularity of content marketing that 20p in every £1 of marketing budget is now spent on it. However, compelling and shareable content can be a hit and miss affair, so what are the best ways of creating great content and getting it seen?
Secrets for becoming a better presenter
Jo RobertsWhether it’s honing a brand message, delivering marketing results to the board or a public speaking task, presentation skills are a valuable skill for marketers. Marketers who have mastered the art give us their top techniques.
Put experiences at the centre of your strategy
Jo RobertsLive shows, demonstration programmes and festival appearances are not simply add-on events for businesses, they are becoming the centrepiece of their strategy, helping brands to bring campaigns to life.
Download Marketing Week Live’s social apps
Jo RobertsMarketing Week Live has developed apps to help visitors to this week’s show plan their day and get the most from their time out of the office.
A customer-centric strategy is the only way to do business, says Telefónica’s Earle
Jo Roberts“Putting the customer at the heart of everything that you do will increase revenue and profit, as well as improving satisfaction internally and externally.” This emphatic statement sums up why Jonathan Earle, head of customer strategy and development at Telefónica UK, believes a customer-centric approach is the only way to do business.
Fujitsu’s marketing director on aiming for the boardroom
Jo RobertsMarketing Week Live 2014 includes sessions to help marketers develop the persuasive skills needed to talk to the top table. Simon Carter, Fujitsu marketing director and member of Marketing Week’s Vision 100, discusses why marketing should be represented on the board and how to get there.
Death of the CMO?
Jo RobertsAre CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.
Safeguarding the customer’s interest
Jo RobertsMarketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
Putting the funky into functional
Jo RobertsThe white goods sector is attempting to sex itself up. Jo Roberts looks at the marketing tactics being used to make fridge freezers and washing machines desirable purchases
No erasing the past
Jo RobertsYesterday’s news is no longer today’s fish and chip paper: it can be found any time via Google’s search engine and instantly on social media. Jo Roberts reports on the implications this can have for chief executives and their companies.
Cisco’s £8bn geek
Jo RobertsBlair Christie’s all-American optimism is getting her through the highs and lows at global networking company Cisco as she vows to make every cent count in her latest role as chief marketing officer.