Make sense of the data overload
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
How to solve the measurement challenge of mobile
Sponsored by Atlas by Facebook
As the Cannes Festival of Creativity got into full swing last month, marketing and media experts jetted in to discuss the measurement challenge in a fragmented mobile world, at a Marketing Week event sponsored by Facebook Atlas.
Debunking the four myths of Generation Z
Sponsored by Teads
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
Are team players better leaders than brilliant individuals?
Steve Jobs is the prime example of a superstar visionary who brought success to his company, but being brilliant is not always the answer to great leadership, as gaining the trust of staff is often more important.
Choosing the right platform for your content
Such is the popularity of content marketing that 20p in every £1 of marketing budget is now spent on it. However, compelling and shareable content can be a hit and miss affair, so what are the best ways of creating great content and getting it seen?
Secrets for becoming a better presenter
Whether it’s honing a brand message, delivering marketing results to the board or a public speaking task, presentation skills are a valuable skill for marketers. Marketers who have mastered the art give us their top techniques.
Put experiences at the centre of your strategy
Live shows, demonstration programmes and festival appearances are not simply add-on events for businesses, they are becoming the centrepiece of their strategy, helping brands to bring campaigns to life.
Download Marketing Week Live’s social apps
Marketing Week Live has developed apps to help visitors to this week’s show plan their day and get the most from their time out of the office.
A customer-centric strategy is the only way to do business, says Telefónica’s Earle
“Putting the customer at the heart of everything that you do will increase revenue and profit, as well as improving satisfaction internally and externally.” This emphatic statement sums up why Jonathan Earle, head of customer strategy and development at Telefónica UK, believes a customer-centric approach is the only way to do business.
Fujitsu’s marketing director on aiming for the boardroom
Marketing Week Live 2014 includes sessions to help marketers develop the persuasive skills needed to talk to the top table. Simon Carter, Fujitsu marketing director and member of Marketing Week’s Vision 100, discusses why marketing should be represented on the board and how to get there.
Death of the CMO?
Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.
Safeguarding the customer’s interest
Marketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
Charlotte Rogers: BrewDog is a lesson in how to scale up without losing your ‘craft’
Having secured over £1m of crowdfunded investment in 48 hours, the irrepressible rise of BrewDog tells us a lot about how to grow a successful business while maintaining a ‘craft’ ethos.
Why has Volvo pulled out after winning Channel 4’s £1m diversity competition?
The car marque was previously named the winner of Channel 4’s annual Diversity in Marketing Award, but claims to have never seen or signed off on the ad submitted.
Bodyform, TUI, Bud Light: 5 things that mattered this week and why
Catch up on all the week’s big marketing news including Thomson finally rebranding as TUI and a Bodyform ad attempting to normalise periods.
The low-alcohol drinks company selling ‘a set of USPs and not a brand’
SkinnyBrands is eager to convince consumers not to buy into ambiguous brand messages like craft, but to focus on unique selling points such as being low-calorie and gluten free instead.
