Jo Roberts

Secrets for becoming a better presenter

Jo Roberts

Whether it’s honing a brand message, delivering marketing results to the board or a public speaking task, presentation skills are a valuable skill for marketers. Marketers who have mastered the art give us their top techniques.

Simon Carter Fujitsu

Fujitsu’s marketing director on aiming for the boardroom

Jo Roberts

Marketing Week Live 2014 includes sessions to help marketers develop the persuasive skills needed to talk to the top table. Simon Carter, Fujitsu marketing director and member of Marketing Week’s Vision 100, discusses why marketing should be represented on the board and how to get there.


Death of the CMO?

Jo Roberts

Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.


No erasing the past

Jo Roberts

Yesterday’s news is no longer today’s fish and chip paper: it can be found any time via Google’s search engine and instantly on social media. Jo Roberts reports on the implications this can have for chief executives and their companies.

Blaire Christie

Cisco’s £8bn geek

Jo Roberts

Blair Christie’s all-American optimism is getting her through the highs and lows at global networking company Cisco as she vows to make every cent count in her latest role as chief marketing officer.