Make sense of the data overload
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
How to solve the measurement challenge of mobile
Sponsored by Atlas by Facebook
As the Cannes Festival of Creativity got into full swing last month, marketing and media experts jetted in to discuss the measurement challenge in a fragmented mobile world, at a Marketing Week event sponsored by Facebook Atlas.
Debunking the four myths of Generation Z
Sponsored by Teads
During the 62nd Cannes Lions Festival of Creativity, Teads and Marketing Week hosted a sponsored panel debate on board a yacht to discuss how advertisers need to cater for this mobile-only generation.
Are team players better leaders than brilliant individuals?
Steve Jobs is the prime example of a superstar visionary who brought success to his company, but being brilliant is not always the answer to great leadership, as gaining the trust of staff is often more important.
Choosing the right platform for your content
Such is the popularity of content marketing that 20p in every £1 of marketing budget is now spent on it. However, compelling and shareable content can be a hit and miss affair, so what are the best ways of creating great content and getting it seen?
Secrets for becoming a better presenter
Whether it’s honing a brand message, delivering marketing results to the board or a public speaking task, presentation skills are a valuable skill for marketers. Marketers who have mastered the art give us their top techniques.
Put experiences at the centre of your strategy
Live shows, demonstration programmes and festival appearances are not simply add-on events for businesses, they are becoming the centrepiece of their strategy, helping brands to bring campaigns to life.
Download Marketing Week Live’s social apps
Marketing Week Live has developed apps to help visitors to this week’s show plan their day and get the most from their time out of the office.
A customer-centric strategy is the only way to do business, says Telefónica’s Earle
“Putting the customer at the heart of everything that you do will increase revenue and profit, as well as improving satisfaction internally and externally.” This emphatic statement sums up why Jonathan Earle, head of customer strategy and development at Telefónica UK, believes a customer-centric approach is the only way to do business.
Fujitsu’s marketing director on aiming for the boardroom
Marketing Week Live 2014 includes sessions to help marketers develop the persuasive skills needed to talk to the top table. Simon Carter, Fujitsu marketing director and member of Marketing Week’s Vision 100, discusses why marketing should be represented on the board and how to get there.
Death of the CMO?
Are CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.
Safeguarding the customer’s interest
Marketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
Facebook apologises for data scandal, Burger King disguises Whopper as popcorn: International round-up
Plus McDonald’s launches out-of-home campaign to lure Hungarian drivers and automakers partner with Alibaba to connect smart speakers in China.
From provocative to body positive: The American Apparel comeback
The LA-based fashion brand, remembered for its upskirt shots and sexualised advertising, is taking it back to basics after an 18-month hiatus.
Three partners with Snapchat as it looks to AR to build its brand
As part of the deal, Three customers will also be able to use Snapchat from now on without using any of their data allowance.
M&S’s food marketing director on making provenance a point of difference
Marks & Spencer’s new food campaign shines a spotlight on food standards as new food marketing boss Sharry Crammond looks to “shout louder” about the “issues customers care about”.
