Jo Roberts

Direct Mail

Post-delivery directing pays off

Jo Roberts

While the DMA couldn’t control how its pre-recorded comment was used in a Panorama programme about junk mail, it could influence how the story was picked up afterwards, says Jo Roberts.

CF Trust

Q&A: Cystic Fibrosis Trust

Jo Roberts

Tamsyn Clark, marketing director of the Cystic Fibrosis Trust, and newly promoted head of brand, Alex Scott-Baker, tell Jo Roberts why the charity is investing in a new strategy.

British Gas

British Gas launches Marketing Academy

Jo Roberts

British Gas has developed a Marketing Academy that it hopes will equip its marketers with the skills to help the utility company become more customer focused, one of several companies investing in marketing capability as a study shows that marketers are concerned that companies lack a clear strategy for people development.

messi

Are you top of your game?

Jo Roberts

A new study identifies four key ways that help global companies tower over the rest – and marketing leadership plays a central role. Jo Roberts uncovers how marketers can improve their function to make brands excel.

Jo Roberts

Respond to your customers, and respond quickly

Jo Roberts

Shocking is the word that most accurately describes the findings of Maritz customer service research. Stuart Handley, EMEA director of communications at Dell can’t believe that brands aren’t responding to customer comments posted online.

chairs

Because we’re worth it

Jo Roberts

Industry attitudes: while the reputation of corporate PR professionals has improved, according to a study, they still have work to do to convince the CEO and the board of their true potential value, especially in areas such as social media.

dizzee

Firms need PR’s punch

Jo Roberts

Business innovators are employing PR professionals as strategists to steer corporate brands forward, recognising that they possess the right skills to engage with consumers and stakeholders