Jo Roberts

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Staff get involved in a virtuous cycle

Jo Roberts

Sky has embraced the concept that positive brand perception starts with a company’s own staff. Its cycling programme is engaging and motivating employees of all levels of athletic ability while building support for its own team, writes Jo Roberts.

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How multiple messages catch the mind’s eye

Jo Roberts

Marketers are using digital technology, customer insight and precision targeting techniques to get the maximum out of their point of sale activity. As this summer’s festival-goers peruse the menu at Burger King train station outlets while they wait to travel to a weekend of mud and music, they may not realise they are looking at […]

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Building belief

Jo Roberts

In a time of economic instability, data could be the backbone to a successful business if marketers can convince their organisation to believe in its power. Jo Roberts reports.

The power of NPS

Jo Roberts

Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS. […]

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Single bond binds hearts and minds

Jo Roberts

Oxfam is attempting to extend its global reach and increase its income from donations by bringing its campaigns under a single identity. Karo’s story is one of hope not pity. Fleeing her home after an attack by rebels in the Democratic Republic of the Congo, she found safety at an Oxfam camp. With her baby […]

Make your brand a tour de force

Jo Roberts

Today’s highly competitive markets require brands to be more than just product or service providers. Offering participation to consumers and employees is helping some, such as Sky, gain the edge.

Young, connected and Muslim

Young, connected and Muslim

Jo Roberts

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.

Muslim consumers: The Facts

Jo Roberts

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.