Food and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.
In the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.
The WTA aims to make women’s tennis more appealing to the young through marketing that pushes the lifestyle elements of the sport as well as on-court performances.
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Marketers forced to cope with shrinking budgets had to trade goods for exposure at the ultra high profile gathering of big screen glitterati. Jo Roberts reports from the south of France
Marketers are taking a giant leap into uncharted territory, experimenting with futuristic techniques for branding, marketing, advertising and promotions. From the unconventional to the truly space age, businesses are seizing the moment to make an impact. From futuristic cars to light-up clothing, companies are trying to find new ways of attracting customers. Also in this […]
A YouTube-style service is being launched for marketers to enable them to access videos made by young people.
Nissan will use the launch of its Cube model next week to unveil a repositioning of the car marque as a design-led brand.