Randstad builds brand with UK consumer ad push
Jennifer WhiteheadRecruitment giant Randstad, owner of agencies Major Players and Pareto Law, is launching a multi-million pound integrated marketing campaign to build the brand in the UK.
EasyJet losing reputation as budget airline, says Sir Stelios
Jennifer WhiteheadSir Stelios Haji-Ioannou has said that EasyJet has exceeded the terms of its brand licence and is in danger of no longer being seen as a budget airline.
General election pushes outdoor revenues up 14.6%
Jennifer WhiteheadThe bitterly fought general election has helped push UK outdoor advertising revenues up by 14.6% for the first quarter, with £204m being spent on the medium between January and March 2010.
RBS and NatWest push ‘most helpful bank’ promise in ads
Jennifer WhiteheadNatWest and RBS customers are being promised that they are banking with the most helpful banks in the country as they launch a 14-point customer charter guaranteeing the minimum levels of service they can expect.
Cravendale ties up with Thomson for voucher promotion
Jennifer WhiteheadCravendale, the country’s biggest milk brand, is pushing the message that it stays fresh for up to 21 days unopened by giving away vouchers to Thomson holidaymakers.
Homes & Gardens launches branded cleaning product range
Jennifer WhiteheadIPC is leveraging its Homes & Gardens brand further with the launch of a range of cleaning products based on natural ingredients.
Santander poised to buy 318 RBS branches
Jennifer WhiteheadSpanish banking giant Santander is set to buy 318 of the Royal Bank of Scotland’s high street branches, after all the other bidders dropped out.
Giffgaff moves out of beta and runs first ads
Jennifer WhiteheadGiffgaff, the mobile network that is run by its users, is moving out of beta phase and running its first ad campaign to boost new recruits.
Müller Corner kicks off £9m brand repositioning
Jennifer WhiteheadMüller Corner is aiming to broaden its appeal with a £9 million relaunch this summer, starting with an advertising campaign for a new premium product, Greek Style Yogurt Corner.
Dulux unveils new ad strategy
Jennifer WhiteheadDulux has revealed its new global ad strategy with the ’Let’s Colour’ campaign.
Beck’s Vier ties with emerging artists
Jennifer WhiteheadBeck’s Vier is collaborating with up-and-coming artists and musicians for an on-trade summer marketing campaign that will target drinkers throughout the UK.
Dr Pepper targets teens with Facebook takeover
Jennifer WhiteheadDr Pepper is targeting teenagers with a social media campaign tying in with its ’what’s the worst that could happen?’ strategy, encouraging them to hand control of their Facebook status updates to Dr Pepper.
The Fine Bedding Company plans integrated push
Jennifer WhiteheadThe Fine Bedding Company is planning a consumer marketing campaign for the late summer, including press advertising, point-of-sale promotion, new packaging and an in-store video.
Lucozade Sport launches £15m World Cup campaign
Jennifer WhiteheadLucozade Sport is backing its sponsorship of the England football team and ITV’s World Cup coverage with a £15m marketing campaign.
Marmite launches new product following social media campaign
Jennifer WhiteheadMarmite has launched a ’black label’ version of Marmite aimed at hardcore fans only, following a social media campaign.