Five habits CMOs should avoid if they want to retain young talent
Kate NeedhamThere’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Coca-Cola demands its brands ‘earn the right’ to raise prices
Kate NeedhamCoke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Marketing trade bodies lament government’s ‘missed opportunity’ to address skills crisis
Kate NeedhamFollowing today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
How to foster engagement and loyalty without compromising on price
Kate NeedhamBy associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.