The Language of Effectiveness report 2023Kate Needham
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
Mars CEO: Attacks on brand purpose are ‘nonsense’Kate Needham
Dismissing its critics, Mars’s CEO believes brand purpose is an essential tool for “quality” companies in both talent acquisition and driving profit.
Steve Challouma returns to marketing as CMO of Birds Eye ownerKate Needham
He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.
Meta, John Lewis, Mars: Everything that matters this morningKate Needham
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.