Redefining creativity and Christmas effectiveness: Your Marketing Week
Kate NeedhamAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of Spotify’s ‘Wrapped’ to discovering which Christmas ads topped the effectiveness rankings, it’s been a busy week. Here is my take.
Les Binet: Optimising price is the first frontier in the fight against inflation
Kate NeedhamThe effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
Why cross-channel campaigns are the way to build profitable brands
Kate NeedhamWhen marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
How RNIB smashed its fundraising targets by 117%
Kate NeedhamA braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.