Marketing ‘lags’ corporate progress on sustainability
Kate NeedhamMarketers are less advanced on sustainability than their businesses as a whole, so with the backing of brands including Diageo, Mastercard, Tesco and Unilever, the WFA has launched Planet Pledge to help bridge the gap.
P&G says innovation has allowed it to adapt well to consumers’ ‘heightened needs’
Kate NeedhamProcter & Gamble saw a 5% revenue increase and credits this to “doubling down” on marketing and innovation over the past year.
Marketers must do more to end toxic masculinity
Kate NeedhamSarah Everard was a marketer like us, and we can honour her memory through work and workplaces that exclude violence from the definition of masculinity.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Kate NeedhamTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?