P&G CEO pledges ongoing support for marketing as brand spend ramps up
Kate NeedhamProcter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
Avoiding burnout and brand extensions: Your Marketing Week
Kate NeedhamAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Lego, Diageo, EasyGroup: 5 things that mattered this week and why
Kate NeedhamFrom Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Online advertising needs to transition from tracking to smarter context
Kate NeedhamMachine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.