The outdoor sector needs to work closer together to educate marketers on the technological capabilities of out-of-home (OOH) advertising, according to Sarah Speake, chief marketing officer for Clear Channel.
With marketers looking for ways in which to measure social media influence beyond engagement, Honda and American Express addressed the issue at the ‘Social Media Grows Up’ event held by the Internet Advertising Bureau (IAB) in London, yesterday (8 April)
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Instagram has released results on the performance of John Lewis, Channel 4 and Cadbury on its platform, which it claims can produce a double-digit uplift for brands in metrics such as brand recall and purchase intent.
Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.