The outdoor sector needs to work closer together to educate marketers on the technological capabilities of out-of-home (OOH) advertising, according to Sarah Speake, chief marketing officer for Clear Channel.
With marketers looking for ways in which to measure social media influence beyond engagement, Honda and American Express addressed the issue at the ‘Social Media Grows Up’ event held by the Internet Advertising Bureau (IAB) in London, yesterday (8 April)
As advocacy groups in the US call for further regulation of advertising on the YouTube Kids app, marketers in the UK can learn some lessons in creating clear advertising to avoid similar controversy according to legal expert Dan Smith.
Instagram has released results on the performance of John Lewis, Channel 4 and Cadbury on its platform, which it claims can produce a double-digit uplift for brands in metrics such as brand recall and purchase intent.
Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]