Google Glass remains useful for marketers, but not without consumer acceptance
Kaltrina BylykbashiGoogle Glass is still available for businesses to experiment, but without the acceptance of consumers its future is far from certain.
Google Glass is still available for businesses to experiment, but without the acceptance of consumers its future is far from certain.
UK marketers anticipating the launch of ads for Pinterest may be shocked to hear that it is not yet the most beneficial move.
Marketing leaders from Just Eat, Hailo, and General Electric agree that making technology work for your brand comes with some risk, but mistakes are just a learning curve.
Sarah Speake is leaving her role as ITV’s director of commercial marketing to join Clear Channel as its first CMO.
UK advertising spend has been forecasted lower in the coming year due to concerns over the eurozone’s economy.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Twitter is looking to incorporate ads in the tweet streams found on third-party website as it looks to widen its reach to consumers that might see tweets across the web but don’t use the service and provide enhanced targeting for brands.
From brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.
Facebook has announced that use of its video platform has increased globally by 75% in a further push to highlight the benefit of its service for brands.
Campaigning has kicked off for the 2015 general election as the Labour and Conservative party set their marketing strategies.
Samsung’s BK Yoon kicked off the Consumer Electronics Show by calling for further action between industries to ensure the Internet of Things (IoT) succeeds, as brands work to further create connected services in-home and out.
Blackberry’s marketing is going “back to its roots”, pushing the “traditional” Blackberry experience with its new handset, the Blackberry Classic.
Instagram provides high brand engagement on its platform, particularly when compared to Twitter, according to a new study, however brands should be cautious when comparing two different platforms with two different objectives.
BT has entered exclusive talks to buy EE, posing a branding conundrum as the leader in fixed-line contracts looks to take over one of the UK’s biggest mobile operators.
Facebook’s decision to stop using Microsoft’s Bing search engine moves it a step closer to providing a rich internal search service that it hopes will provide better targeting for brands.
Channel 4 is set to ambush one of ITV’s biggest nights of the year, The X Factor final, by launching an ad that features a Latvian singer with a prosthetic leg that it says presents an alternative view to the mainstream pop star ideal.