UK ad industry is working towards mobile, but do consumers share the same enthusiasm?
Kaltrina BylykbashiBritons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.
Britons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.
Instagram announced that 300 million users are now a part of the platform, surpassing Twitter’s 284 million active users, however this could be reduced as they begin to delete spam accounts.
Co-op Food is launching its Christmas campaign this evening (10 Dec 2014), as it looks boost sales in the crucial two-week period before Christmas and push its convenience credentials.
Retail marketers have seen return on investment (ROI) rise in 2014, but increased demand has meant that Facebook’s cost per impression (CPM) is now seven times the price it was in 2013, according to a Kenshoo report.
Television’s share of the global advertising market has peaked in 2014 as brands start to move an increasing amount of their media budgets to online video, according ZenithOptimedia’s end-of-year forecast.
Google has attempted to highlight what brands can do to make their ads more visible across devices after research found that 56 per cent of impressions are not viewable on the average webpage.
Britons’ obsession with the weather coupled with high levels of smartphone penetration make the UK the perfect environment for weather-based mobile marketing.
Samsung’s head of sales and marketing for mobile, D.J. Lee, is thought to be leaving the mobile phone giant after record marketing spend failed to arrest a major drop-off in mobile sales.
There has been a 46 per cent drop in the proportion of online stores using gender to categorise toys, according to the campaign group Let Toys Be Toys. This is a marked fall from its initial survey findings two years ago.
Facebook has had better weeks. First its role in a conversation between Lee Rigby’s murderers drew criticism from the Intelligence Security committee and now a new report from the Science and Technology committee has called for the Government to consider new guidelines for the social network’s terms and conditions.
Twitter has announced that it will now be collecting app data from its users on iOS and android, which it hopes it will improve the targeting for brands advertising on the network.
Video bloggers are the newest form of celebrity and enjoy wide appeal due to their organic relationship with viewers. Their approachability has separated them from high-profile stars and allowed them to draw a wide following. This is why brands see them as the perfect candidates for campaigns.
Government have acknowledged the importance of digital marketing capability in driving the growth of the UK economy by announcing a partnership between brands such as Google and HP, to provide digital apprenticeships and short courses.
AOL has announced that ad tech marketing boss Allie Kline will be promoted to chief marketing officer of the group.
Calls for a closer relationship between CMOs and CIOs have been getting louder in recent years but a report from Forrester has found that a dangerous chasm still exists that if not dealt with risks diminishing the status of CMOs.