Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.
Advertisers have a responsibility to fight ad fraud, not just because it costs money but because it is illegal, funds criminals and puts our customers at risk. Here are a few things we can all do to make a difference.
What do Ban Ki Moon, Bill Clinton and Beyoncé have in common? No, it’s not the start of a bad joke, but rather a snapshot of the people who were in New York City last week, all with the same aim – galvanising people to take action for the good of our planet.