Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
Brands urged to spend more on people than tech
Companies need to avoid investing too much of their budget in technology without having the expertise to get the best out of it, according to IBM’s Jeremy Waite.
Marketing through the ages: The 1990s and the calm before the digital storm
As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.
Patagonia on why brands ‘can’t reverse into purpose’ through marketing
Anchoring its brand firmly in environmental activism, Patagonia is committed to take an unconventional, mission-driven approach to retail success, explains European marketing director Alex Weller.
Marketers’ hiring plans fall to lowest level yet as economic concerns bite
A lack of commitment to changing headcounts comes as businesses raise concerns about rising prices and increasing competitiveness.
