Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
Mark Ritson: Gary Vaynerchuk is wrong, wrong, wrong, wrong, wrong about media
As Gary Vaynerchuk continues to dominate much of the debate on marketing around the globe, our branding columnist suggests he is wrong – repeatedly – about the respective value of TV and social media.
BMW, Apple, Three: The top 10 YouTube ads in October
From BMW’s spot showcasing its futuristic electric vehicles to a man being confronted by several versions of himself in Apple’s “there’s a better you in you” advert, these are the top 10 most watched ads on YouTube for October.
A marmite ad: Marketers react to the John Lewis Christmas campaign
John Lewis made the decision to “turn left” for this year’s Christmas campaign, according to its customer boss Craig Inglis. But do marketers think that shift in creative has worked, both in terms of engagement and driving sales?
Tesco’s brand boss admits retail was an ‘alien planet’ when she joined
Michelle McEttrick had never worked in retail before she joined Tesco and admits to feeling out of depth when she first started but says the key to building a great team is having a range of people with complementary skills and experience.
