Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
EasyJet, BT, McDonald’s: 5 things that mattered this week and why
From EasyJet bringing back the CMO role to McDonald’s customer experience push and how brands are stepping up for mental health week, here’s everything that’s happening in marketing over the past seven days.
Colin Lewis: How to be a modern day marketing mystic
Marketers no longer need fortune-tellers or clairvoyants to advise them what will happen in the future, a quick look at Google, Apple, Facebook and Amazon’s results suggests where the industry is headed.
Helen Tupper: Turn lack of knowledge to your advantage
Bluffing your way through knowledge gaps will only hinder you, so be confident and ask for help if you want your career to flourish.
Ovo Energy: Gender neutral sports sponsorship is a ‘no brainer’
Tackling the gender pay gap in sports made perfect sense for a brand focused on hiring values driven people with a strong purpose at its heart, says Ovo Energy CEO Chris Houghton.
