Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
The skills CMOs must invest in today to ensure they stay at the top
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
Next cuts print and TV ad spend after seeing ‘impressive’ results from digital
Next plans to more than double its digital advertising spend while cutting investment in print, TV and direct mail by 50% as online becomes an increasingly important part of its business.
Marketoonist on the 360-degree customer view
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The British Council on transforming its marketing structure to create a cohesive global brand
The British Council’s global marketing director Hilary Cross explains why shaking up the organisation to establish international brand awareness is more important now than ever.
