Not hype, not magic: What human-focused AI really means for customer engagement
Sponsored by Braze
Braze’s Kevin Wang explains when and how brands should think about using artificial intelligence.
Mark Ritson: Will Carlsberg’s brave new strategy succeed? Probably
Carlsberg has turned its famous strapline on its head to admit it is ‘Probably not the best beer in the world’, a move that recalls its heritage while achieving a much needed repositioning.
Carlsberg, demographics, WaterWipes: 5 things that mattered this week and why
It’s been a short week as we gear up for the long Easter weekend so catch up on anything you might have missed in the marketing world this week.
Ribena pins hopes on heritage to ‘future proof’ the brand
The 81-year-old juice brand is repositioning to focus on its heritage and appeal to an older audience as it looks to fight falling sales.
‘People don’t like being pigeon-holed’: How Beano Studios targets kids and their parents
Through the ‘Beano Brain’, the media business analyses segments of kids and parents, and the ways they intersect with each other, in order to target them both effectively.
