Kathy Parker

Kathy Parker, Diageo

Diageo believes in the power of design

Kathy Parker

Those familiar with my previous columns will know that I am passionate about brands having a rewarding relationship with consumers. I have talked about how this can be achieved through creating a real value exchange, or by the power of the personal touch; but one element that can never be overlooked is how brands can accomplish this through design and physical differentiation.

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