Lou Cooper


Is going native a marketer’s dream?

Lou Cooper

As the latest content marketing technique, ’native advertising’ is causing a buzz among brands. But there is confusion about what it is and how best to use it without falling foul of the regulations.


Profile: Kimberly Kriss, AEG Europe

Lou Cooper

Tasked with making the sports and entertainment company AEG as big a name in Europe as it is in the US, senior vice-president of marketing Kimberly Kriss has built a team filled with data and analysis experts in order to profile its visitors and support and expand its assets and sponsors.


The payback method

Lou Cooper

Faced with growing consumer unease at sharing information, some brands are using incentive-led feedback schemes to encourage participation. Is it a reliable method of getting customers to open up?

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