Lou Cooper

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Is going native a marketer’s dream?

Lou Cooper

As the latest content marketing technique, ’native advertising’ is causing a buzz among brands. But there is confusion about what it is and how best to use it without falling foul of the regulations.

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Profile: Kimberly Kriss, AEG Europe

Lou Cooper

Tasked with making the sports and entertainment company AEG as big a name in Europe as it is in the US, senior vice-president of marketing Kimberly Kriss has built a team filled with data and analysis experts in order to profile its visitors and support and expand its assets and sponsors.

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The payback method

Lou Cooper

Faced with growing consumer unease at sharing information, some brands are using incentive-led feedback schemes to encourage participation. Is it a reliable method of getting customers to open up?

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