A brave new world
Lou CooperAs the UK economy shows signs of confidence, now is an opportune time for brands to consider overseas expansion. BRIC countries may seem the most obvious route, but other fast-growing markets could be a better prospect.
Plan now to hear the tills jingle all the way
Lou CooperBrands need to have their strategies for the Christmas period in place now if they want to ensure they have solid sales and bring festive cheer to their balance sheets.
How to be good
Lou CooperIn the wake of recent scandals to hit brands, public demand for businesses to operate ethically, openly and shoulder to shoulder with society has intensified. Now new research shows which brands make the grade in consumers’ eyes.
Putting the wow factor into hospitality
Lou CooperA successful summer of sport so far has been a boon for this year’s corporate hospitality fixtures, but cultural events are also upping their game to offer ‘money can’t buy’ experiences.
Facing up to the Facebook challenge
Lou CooperClick here to see a bigger version of the infographic above
A sporting chance for web-savvy marketers
Lou CooperClick here to see a bigger version of the infographic above
Put your brand on the line
Lou CooperCreating a culture where experimenting is seen as vital and failure is not frowned upon can help brands make radical progress and boost success.
Q&A: Lavazza Group CMO Carlo Salvadori
Lou CooperMarketing Week caught up with Lavazza’s chief marketing officer Carlo Salvadori during its sponsorship of Wimbledon this year.
The mark of a true innovator
Lou CooperThis year’s Innovation League table identifies a ‘holy trinity’ of qualities manifested by those brands at the top of their game.
It’s business not as usual in new era of content
Lou CooperB2B brands are following their consumer peers by adopting innovative content marketing strategies across the array of media channels, in an effort to engage their audiences better.
The top 100 most valuable global brands 2013
Lou CooperThis year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Wired for sound
Lou CooperSonic identity: What we hear when experiencing a brand is key to forming a positive opinion of it, according to research, and many brands are now using sound to their advantage.
New rules giving banks a run for their money
Lou CooperOnly 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
Privacy: For whose eyes only?
Lou CooperWith new UK and EU regulations on the way and services that throw wide brands’ customer information collecting and sharing practices, transparent data strategies are becoming a major differentiator in the pursuit of consumers
Vouchers and incentives: Gifting is virtually out of this world
Lou CooperSocial gifting is a new marketing channel that offers brands increased sales opportunities as well as a route to new customers.