New research suggests a permanent shift in shopping habits that is creating a market which leans either to low-cost or premium brands. The mid-market must act fast to present their own value positioning.
“To catch a thief, it takes a thief” find out why from an ex-hacker, here Find out how brands should deal with online and social problems in our Q&A with Eric Roach chief executive at XYDO, here Discover the attributes of a customer-obsessed company, here “Consumers are much more likely to listen to a message […]
As the challenging retail climate persists and depletes market share, brands are fighting back with a battery of sales promotions, fine-tuned with customer insight.
It was announced this week that News International is to introduce PayPal’s fast checkout system, a move that speculation suggests could bring the introduction of micro-payments for online content from UK titles a step closer. Readers will be able to use PayPal to pay for The Times and The Sunday Times websites and iPad editions, […]
Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix. Ross Webster: Managing director of sales, European markets, The Weather Channel Dermot Ryan: Joint director, electronic, ’cigarette’ brand E-Lites Sarah Hurle: Customer […]
Brands can use the tension that often exists between sales and marketing professionals to strengthen both functions by aligning each department’s objectives and sharing targets and knowledge.
Brands without a previous association with the arts have an opportunity to extend their sponsorship activity as Britain’s cultural community seeks a solution to lower levels of funding. ith the arts facing government funding cuts of up to £100m over the next four years, cultural organisations are turning to the private sector to plug the […]
To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here “People are looking for travel where their BlackBerry won’t work and you won’t be able to get a 360-degree virtual tour of the house you’re staying in before you get there”, click here to read […]
See how brands are helping consumers escape reality in our cover story, click here To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here “People are looking for travel where their BlackBerry won’t work and you won’t be able to get a 360-degree virtual tour […]
See how brands are helping consumers escape reality in our cover story, click here To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here Find out how Courvoisier have successfully communicated with a different and forward-thinking 28+ demographic, click here Selling travel experiences that allow […]
As consumers work harder at saving money, brands that understand their customers’ needs will come out on top, according to research seen exclusively by Marketing Week.
Why unpredictability will be CNN’s advantage: Long seen as an American channel, CNN is pushing its role as an international broadcaster by promoting its global news coverage with the ’Go beyond borders’ campaign – and by hiring newspaper editor-turned-TV show host Piers Morgan. What is CNN International’s brand positioning? The way we position the […]
Barcode technology is a low-cost and effective way to get consumers interacting with your brand, but only if your content and format hit the mark.
The out-of-home media sector is embarking on a period of exciting transition, stimulated by digital and the London Olympics. But for some brands, evolution of outdoor isn’t happening fast enough.
Social media sites may offer serious reach but research shows that ads on these sites are being largely ignored. Choosing sites with content relevant to your product is the best way to get clickthrough. It seems that marketers can’t get enough of social media. Brands have been falling over each other to set up a […]