Lou Cooper

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Your mission is to turn spies into special agents

Lou Cooper

“To catch a thief, it takes a thief” find out why from an ex-hacker, here Find out how brands should deal with online and social problems in our Q&A with Eric Roach chief executive at XYDO, here Discover the attributes of a customer-obsessed company, here “Consumers are much more likely to listen to a message […]

LouCooper

Consumers want the choice to buy single newspaper articles online

Lou Cooper

It was announced this week that News International is to introduce PayPal’s fast checkout system, a move that speculation suggests could bring the introduction of micro-payments for online content from UK titles a step closer. Readers will be able to use PayPal to pay for The Times and The Sunday Times websites and iPad editions, […]

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Human face of brands receives an e-makeover

Lou Cooper

Field marketing may be an unrivalled way to get products into the hands of consumers, but our expert panel tells Lou Cooper that it must be an integral part of the marketing mix. Ross Webster: Managing director of sales, European markets, The Weather Channel Dermot Ryan: Joint director, electronic, ’cigarette’ brand E-Lites Sarah Hurle: Customer […]

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Culture club courting mass-market brands

Lou Cooper

Brands without a previous association with the arts have an opportunity to extend their sponsorship activity as Britain’s cultural community seeks a solution to lower levels of funding. ith the arts facing government funding cuts of up to £100m over the next four years, cultural organisations are turning to the private sector to plug the […]

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Fleeing to fantasy

Lou Cooper

To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here “People are looking for travel where their BlackBerry won’t work and you won’t be able to get a 360-degree virtual tour of the house you’re staying in before you get there”, click here to read […]

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Case study: Courvoisier’s escapist strategy that drives sales

Lou Cooper

See how brands are helping consumers escape reality in our cover story, click here To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here “People are looking for travel where their BlackBerry won’t work and you won’t be able to get a 360-degree virtual tour […]

Case study: Fantasy escapes with Black Tomato

Lou Cooper

See how brands are helping consumers escape reality in our cover story, click here To learn more about the phenomenon which combines a fusion of live theatre and cinema – Secret Cinema, click here Find out how Courvoisier have successfully communicated with a different and forward-thinking 28+ demographic, click here Selling travel experiences that allow […]

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Q+A: Mark Haviland, marketing director at CNN International EMEA

Lou Cooper

Why unpredictability will be CNN’s advantage: Long seen as an American channel, CNN is pushing its role as an international broadcaster by promoting its global news coverage with the ’Go beyond borders’ campaign – and by hiring newspaper editor-turned-TV show host Piers Morgan. What is CNN International’s brand positioning? The way we position the brand […]

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Blend in with the scene to get maximum ad stand-out

Lou Cooper

Social media sites may offer serious reach but research shows that ads on these sites are being largely ignored. Choosing sites with content relevant to your product is the best way to get clickthrough. It seems that marketers can’t get enough of social media. Brands have been falling over each other to set up a […]

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