New media extends the reward industry’s reach
Lou CooperVoucher and coupon providers are defying the recession by expanding into new channels to keep up with the fast developing needs of the consumer and business markets.
Girls just want to have fun in the media mix
Lou CooperA study of girls aged between eight and 18, seen exclusively by Marketing Week, reveals that email, mobile phones, online chat, internet searches, social networking and gaming form an intrinsic part of life for this generation.
Brands add strength to government campaigns
Lou CooperBrands are being drafted in like superheroes as part of the coalition government’s Big Society agenda to develop more partnerships with business, but will it work? By Lou Cooper
Your country needs you – time to sell brand britain
Lou CooperThe UK’s image has suffered as a result of student riots, losing the 2018 World Cup bid and alleged tax avoidance by brands. Lou Cooper looks at how events this year and next might improve our country’s brand image and how this might affect marketers.
Just how prepared are you for 2011?
Lou CooperReady for the year that defies all predictions: Government cuts and the VAT hike are with us, meaning this could be one of the toughest years marketers have had to face. Nevertheless, they seem united in feeling they are prepared for whatever 2011 brings.
Scrooge makes presence felt in the gift market
Lou CooperSanta’s sack may be a little light this year, according to a study on festive spending plans seen exclusively by Marketing Week, but at least the Christmas Day table will be filled by turkey and all the trimmings.
Endeavour to be better by design
Lou CooperFrom art installations to packaging that adds collectability, and store layouts sensitive to users’ needs, brands are using design to set them apart from the competition.
Interview: Wallace & Gromit sip success with Yorkshire Tea
Lou CooperWallace & Gromit’s Children’s Foundation and Yorkshire Tea won the Charity and Voluntary Sector category at the Engage Awards 2010 and plan to take their campaign forward.
Selling the American dream to a digital generation of drivers
Lou CooperChevrolet’s UK managing director explains how the iconic car brand is combining digital marketing techniques with its American heritage to sell a new crop of GM models to a younger generation of drivers this side of the Atlantic.
Data protection policies secure consumer trust
Lou CooperBrands can gain the trust of consumers by taking good care of the data they spend so much effort collecting, according to research seen exclusively by Marketing Week.
How the consumer has become judge and jury
Lou CooperUser-generated content has permeated every marketing channel, with customer reviews now the main form of interaction between high-income consumers and retailers, according to recent US research by Forrester.
The secret to a good customer relationship…
Lou CooperAbove all else, customers want brands to listen and respond to them, according to new research. Brands that engage customers in mutually beneficial relationships stand to gain most, says Lou Cooper
Bright ideas on final steps of purchase path
Lou CooperAs marketing techniques employed at the point of sale become more sophisticated, seven retail experts answer questions posed by Marketing Week.
Let the music do the talking
Lou CooperWith music artists battling to make the big bucks previous generations enjoyed, and brands fighting to gain credibility with young people, a mutual need for long-term partnerships has emerged. Could the music world, known for its impetuous divas and devil-may-care attitude, have come of age? With income from music sales falling, bands are increasingly prepared […]
How to retain customers and build brand loyalty
Lou CooperThe key to long-term brand loyalty is not price cuts or free offers but using transactional data and web-based metrics to build and maintain relationships with customers based on their preferences.