Empowerment age arrives at personal level
Lou CooperBrands that use the data at their disposal to tailor direct marketing material to the individual consumer will encourage customer loyalty, according to research by Experian.
Television wins the World Cup coverage battle
Lou CooperMedia analysts may be calling it the first digital World Cup, but research by Nielsen suggests that live TV broadcasts will be the weapon of choice for football fans hunting the big game in South Africa this summer.
Chevrolet looks to PR to build brand in UK
Lou CooperChevrolet is to combine PR and an “unconventional” marketing approach to raise the profile of the US car brand in the UK.