Lucy Fisher


The data that keeps on giving

Lucy Fisher

The Holy Grail of the single customer view is driving data managers keen to convert donor insight into hard cashfor good causes. Lucy Fisher investigates. With austerity measures and inflation hitting consumers’ pockets hard, it’s not just high street brands that are suffering. Charities, too, are feeling the pinch, as people continue to cut back […]


Share and save

Lucy Fisher

More effective collaboration between marketing and finance professionals can add value, reduce waste, and lead to a highly evolved data strategy. By Lucy Fisher.


Fools’ gold?

Lucy Fisher

Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates

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