Interactive brands stand out from the crowd
Lucy FisherInnovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
Innovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
Even the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Financial services brands face a turf war with non-traditional players such as retailers and even airlines, who are gaining ground thanks to their use of data.
The Holy Grail of the single customer view is driving data managers keen to convert donor insight into hard cashfor good causes. Lucy Fisher investigates. With austerity measures and inflation hitting consumers’ pockets hard, it’s not just high street brands that are suffering. Charities, too, are feeling the pinch, as people continue to cut back […]
More effective collaboration between marketing and finance professionals can add value, reduce waste, and lead to a highly evolved data strategy. By Lucy Fisher.
Could social media ever offer up a rich seam of customer data, or is it just a mine of useless information? A rush of data companies are trying to turn the medium into a data goldmine. Lucy Fisher investigates