Nestle launches augmented reality cereal boxes
Lizzie GoodmanNestle has transformed over 26 million Nesquik, Honey Stars and Cookie Crisp cereal boxes into 3D augmented reality video games.
H&M readies first mail order catalogue
Lizzie GoodmanH&M is to launch its first mail order catalogue in the UK to complement its recently introduced ecommerce site.
DMA appoints new chairman
Lizzie GoodmanThe Direct Marketing Association (DMA) has elected Scott Logie as its new chairman.
5.2m pieces of DM sent to the dead
Lizzie GoodmanIt is estimated that 5.2 million pieces of direct mail will be sent to the deceased this December, according to suppression service Millennium, causing damage to a brand’s reputation.
Absolute Radio to let listener host festival
Lizzie GoodmanAbsolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Levi Roots to host free promotional concert
Lizzie GoodmanDragon’s Den star Levi Roots is to launch a free concert to promote his range of Chilled Caribbean Meals.